If you have not done so, take a look at the printed Best Buy Advertisement that came out today or go to their On-Line Site and view the Weekly Ad. ESO is plastered everywhere. There is a cool section where they show several TV's and ESO is shown on the screens of them. Regardless of what you think about ESO, I think this is great and hopefully gives ZOS a big shot in the arm with sales to keep developing and creating content for the game.