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In the meantime you can buy crown packs on steam and gift them to friends if they also have the steam version of ESO. At least, I think that's how it works, maybe it's actually just a code - in that case you could just buy it and give the code to someone.
Yes, that would be nice. Some players would get fluff, some would get real stuff in return for their "gifts" and ZOS would be left with cash. Everyone would be happy.
No, I do not want to gift crown items or crowns. It leads to a way for gold farmers to return. It is best to keep that door closed, bolted and wielded shut at all times.