ive said it once and ive said it many times and i'll say it again.
im only concerned with 2 things:
1. it must have a gold-equivalent option, not just crown store. it only makes sense.
2. certain things like tattoos or skin color or beards MUST be limited/strict. I can live in a world where people can chance their tattoos (magical daedra skin-removal trick), but somebody grew a beard, trim it, and grew it again within 10 minutes because they can do it and have the gold? that's just immersion-breaking for me. it must have a daily cooldown or an increasing cost or some kind of limitation so people can't turn into 6-ft chameleons all of a sudden.
Yes, full redo of character to crownstore, 2500 Crowns so its on line with other games, Faction change 2500 and this does not include race changes or anything cosmetic.