Honestly, they need it now. They need to hook people into ESO and keep them thinking about ESO and have people checking not Facebook or twitter but the ESO app. They need people scheduling their evening in ESO during the day and they need to get the crown store at the tip of our fingers 24 hours a day.
"Like this mount? Buy now and play it when you get home!"
What ESO really needs is an Auction Horse.
That's right... Horse.
Click HERE to discuss.
In my thinking, every MMO needs it ... a way to get the community together while they are not playing. To build connections between players, socialize. Connecting the people that are playing right now with the people, that don't ...
Most of the old MMOs out there are not so much played for the game itself, they are played because of the people/friends/other players.
But we wont get one. That was said by Matt or Paul at the Guild-Summit.