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Zenimax Online Studios [Open Letter to Developers & Investors]

Humanistic
Humanistic
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@ ZOS_GinaBruno ZOS_JessicaFolsom

Dear Developers & Investors of Elder Scrolls Online,

First and foremost, I would like to say that I am a game developer – but that is all I will say. One of the worst things for me to experience is to watch a game with such incredible potential, and talent behind it, turn into your average day MMO. This game should have been a breakthrough in MMO game design, but instead; it turned into the same old tried and true methods that guarantee a fair financial success. Only “fair”, while some would argue with that – if the passion for making the most incredible MMO that people have ever played had taken the wheel, then “fair”, would have been “INCREDIBLE”. This is the most over-looked method right now in this industry. I like to call it the “James Cameron Approach”. When you take the time to make something THE BEST it can possibly be, and put that before everything else, including potential financial gain; it resonates with people. In most cases, it also ends up being even more successful financially, then previously thought – because people know when they are getting something that is good, or they are getting something that is mediocore, or even poor. So naturally, the best example of this was in film, when Cameron broke his own record for top grossing film of all time. An unbelievable feat that probably never even crossed his mind – the guy just loves film and wanted to make something awesome. This is a philosophy that spreads far and wide throughout all entertainment as a whole. Be true to yourself, and true to others, and the rewards will be far beyond what you ever imagined. I’m also a musician, and I learned a long time ago that people respond a lot better to my music when I stop “trying” to write music, and instead just be myself, and let the music come. That’s where the soul comes from, and it’s incredibly satisfying knowing that I can be myself, play music I love, and people also like it. It is a true philosophy (which is also a huge risk, but then again, making any game is a risk in itself). Minimize the risk, but don’t slit your own throat “trying” – just be yourself, make the game you love, and forget about everything else.

The other thing I wanted to mention, that seems to be a commonplace within ZoS – stretching the truth. People don’t like that, and once again, people aren’t stupid. You need to be candid with the changes that are happening, and why they are happening. Don’t stretch the truth and tell people one thing, leaving out the most intimate details of the actual game changes. If they have legitimate questions, then answer them. There are many companies that do this, one in particular continues to execute it VERY well and their millions of subscriber numbers are there to prove it. They don’t beat around the bush, and they let their players know EXACTLY what is happening – keeping people informed. Once again, players aren’t stupid, and they can see through the guise a million miles away. I recall a game that was released a few years ago, attached to one of the most popular IP’s of all time. The developers were quoted saying in interviews that you can “do everything you saw in the movies”, (in reference to the films attached to the IP). You in fact could not do this, you actually couldn’t even do anything remotely close to it – stretching the truth to trick players into thinking they could. Another developer said that you couldn’t “go back and load a save game, once you make a choice, that’s it”, which was true – to a certain extent. Two things: A. You’ve never been able to load a save game in any MMO, none that I’ve played anyway, and B. If you simply hit the “Escape” key while in conversation, you could in fact replay the ENTIRE scene/conversation from the beginning. Once again, stretching the truth to gain the players confidence. People don’t like that – ask yourself if you like it before disagreeing with me completely. If you’re reading this as an investor – just remember: it’s only going to be a matter of time before someone catches on to this and decides to keep a complete record of it, then decide to take some sort of legal action. It’s false, EXTREMELY risky, and just plain rude to treat people like that.

Always remember, if you’re being bullied by your investors, you can just quit, rent the Unreal engine monthly, make a game, and release it on Steam. It’s easier said than done - but VERY doable in these times.

Don’t ever compromise who you are just to make a buck.
Edited by Humanistic on February 4, 2015 5:56PM
  • Altair
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    "it’s only going to be a matter of time before someone catches on to this and decides to keep a complete record of it, then decide to take some sort of legal action."

    lol.
    Edited by Altair on February 4, 2015 6:02PM
  • Gorthax
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    too bad they will never read this. Well written
  • MornaBaine
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    I think the main problem may be that they took a LOT of money from investors...who now demand a QUICK return on that investment. And the game is at their mercy. Investors DO NOT CARE about the quality of the item they are investing in nor its long term survivability. So the PLAN, when using money from investors, is ALWAYS make the buck quickly, dump the product, and head into the NEW project from which you can get MORE money. It took me awhile to figure this out but now that I have I will no longer be an "early adopter" of triple A titles. In fact, it's unlikely I'll give another cent to ANY "big company" making games. I'll play this game as long as it remains fun for me to do so...but this is very likely my last "big" MMO entirely and certainly the last I'll support in its development stages and initial release. It's wait and see for a couple of years from now on. It's going to be Indie developers who get my money from now on. Hopefully one of them will eventually make the game I want to play.
    PAWS (Positively Against Wrip-off Stuff) - Say No to Crown Crates!

  • Tandor
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    What an incredibly long post for such little content.
  • SanderBuraas
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    Too long to read, with too many repeated close-minded topics. Here is a thing: the game is not broken. The game developers are not broken either. Sure, they make mistakes as everyone else, but this game is in no way bad in terms of business or content.

    If you were a game developer, it would not be hard for you to see this. It is a fairly new game that is undergoing big change after a lot of feedback from players.

    I'm pretty sure Zenimax does not run a forced work studio either. The people that work for this game are as passionate for games and the elder scrolls series as any player, and therefore they wish to create a game that is appealing for both mmo players and elder scrolls fans. They repeatedly state that they have a lot of fun at work in interviews on their livestream show.
  • ThatNeonZebraAgain
    ThatNeonZebraAgain
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    MornaBaine wrote: »
    It took me awhile to figure this out but now that I have I will no longer be an "early adopter" of triple A titles. In fact, it's unlikely I'll give another cent to ANY "big company" making games. I'll play this game as long as it remains fun for me to do so...but this is very likely my last "big" MMO entirely and certainly the last I'll support in its development stages and initial release. It's wait and see for a couple of years from now on. It's going to be Indie developers who get my money from now on. Hopefully one of them will eventually make the game I want to play.

    Same here. ESO was my first MMO since ~2005, when I stopped playing DAoC (also played WoW for a few months at release, as well as EQ1 and 2, and Lineage 2). I had no idea the scene and industry had changed so much, but now I do. It is very unfortunate that ESO did not use 1.6, the 1-year anniversary, and console release to double-down on being the next big sub-based MMO. Instead, it's looking more and more like B2P was the plan from the start (or at least soon after the start).

    ESO captured my attention and imagination just like when I first logged into DAoC over a decade ago, but now it looks like there isn't anything on the horizon that would come close to filling the (real, not B2P) premium, sub-based gap left by ESO's change in financial model. Just gotta wait a couple more years to see how Camelot Unchained pans out now haha.
    Edited by ThatNeonZebraAgain on February 4, 2015 7:15PM
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  • Humanistic
    Humanistic
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    Smepic wrote: »
    Too long to read, with too many repeated close-minded topics. Here is a thing: the game is not broken. The game developers are not broken either. Sure, they make mistakes as everyone else, but this game is in no way bad in terms of business or content.

    If you were a game developer, it would not be hard for you to see this. It is a fairly new game that is undergoing big change after a lot of feedback from players.

    I'm pretty sure Zenimax does not run a forced work studio either. The people that work for this game are as passionate for games and the elder scrolls series as any player, and therefore they wish to create a game that is appealing for both mmo players and elder scrolls fans. They repeatedly state that they have a lot of fun at work in interviews on their livestream show.

    And what I was looking for: game developers that were passionate about games; not players. There's a fine line, and the difference is massive.
  • Gyudan
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    Tandor wrote: »
    What an incredibly long post for such little content.
    Are you referring to this thread or a regular ESO update? :grin:
    Wololo.
  • rawne1980b16_ESO
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    ZOS aren't a hired studio.

    They didn't go to an investor with an idea for a game.

    Zenimax created Zenimax Online Studios purely to make this game. They are a part of Zenimax.

    It's not like anyone that works at ZOS can take ESO and make it their own game considering Elder Scrolls belongs to Zenimax and Bethesda.

    Your second paragraph is what's known as hype.

    Developers build hype for their game to get people excited. It's very rare a game ever lives up to the hype.

    Many people learned many years ago to ignore hype and research before buying games. If you fall for hype and it ends up terrible, it's your own fault.

    PR speak is another. Devs and publishers sometimes hire people for this or have their own in house PR. It's their job to do "damage control" and make things sound better than they are, usually by bending the truth to their own advantage.

    Again, a lot of people know PR speak and know to ignore it and wait for the "truth" or actively look for it themselves. Of course you have people that believe it and swallow everything that they are told, there are plenty of those on these forums.
  • darthbelanb14_ESO
    darthbelanb14_ESO
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    There are many companies that do this, one in particular continues to execute it VERY well and their millions of subscriber numbers are there to prove it. They don’t beat around the bush, and they let their players know EXACTLY what is happening – keeping people informed.

    Are you referring to Blizzard? Please tell me you're not referring to Blizzard. Unless there's another Blizzard who doesn't treat there players like mindless paying drones.
    Edited by darthbelanb14_ESO on February 4, 2015 7:29PM
  • ers101284b14_ESO
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    There are many companies that do this, one in particular continues to execute it VERY well and their millions of subscriber numbers are there to prove it. They don’t beat around the bush, and they let their players know EXACTLY what is happening – keeping people informed.

    Are you referring to Blizzard? Please tell me you're not referring to Blizzard. Unless there's another Blizzard who doesn't treat there players like mindless paying drones.

    I think he means Square because Yoshi-P the head honcho on Final Fantasy 14 is known to be pretty blatant and open.
  • darthbelanb14_ESO
    darthbelanb14_ESO
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    There are many companies that do this, one in particular continues to execute it VERY well and their millions of subscriber numbers are there to prove it. They don’t beat around the bush, and they let their players know EXACTLY what is happening – keeping people informed.

    Are you referring to Blizzard? Please tell me you're not referring to Blizzard. Unless there's another Blizzard who doesn't treat there players like mindless paying drones.

    I think he means Square because Yoshi-P the head honcho on Final Fantasy 14 is known to be pretty blatant and open.

    Shew, he has got to be more specific.

  • Gidorick
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    Seems pretty secretive for someone calling for transparency...
    What ESO really needs is an Auction Horse.
    That's right... Horse.
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  • rawne1980b16_ESO
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    Are you referring to Blizzard? Please tell me you're not referring to Blizzard. Unless there's another Blizzard who doesn't treat there players like mindless paying drones.

    Gotta agree with ers, Yoshi is pretty blunt and honest and FF14 does have millions of players.

    Can't imagine he's talking about Blizzard. They tend to treat their players like walking wallets. Who can blame them though, that sparkle horse they first sold in their cash shop made them millions.
  • Mercutio
    Mercutio
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    The implied threat of legal action against an MMO company is a never quenched font of amusement.
    The problem with arguing with a jackass is that they never stop braying.
    *
    #DwemerLife
  • Rescorla_ESO
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    I always get a chuckle when I read someone imply game developers are not passionate about their games. I think that is a silly point and nowhere close to the truth. The OP claims to be a game developer. OK I will give him the benefit of the doubt. I am a software engineer myself but there is no way in the world I would ever consider working as a game developer because to do so I would have to take massive salary cut. In other words, salary compensation for software engineers working in the gaming industry is significantly less than what they could make in the corporate business world.

    Now I don't presume to speak for all of them, but I imagine the large majority of game developers are willing to work for a lower salary because 1) they are gamers themselves and 2) they are as passionate about their work and enjoy creating a product that provides entertainment to other people.

    TLDR: I gave the OP a LOL
  • MornaBaine
    MornaBaine
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    MornaBaine wrote: »
    It took me awhile to figure this out but now that I have I will no longer be an "early adopter" of triple A titles. In fact, it's unlikely I'll give another cent to ANY "big company" making games. I'll play this game as long as it remains fun for me to do so...but this is very likely my last "big" MMO entirely and certainly the last I'll support in its development stages and initial release. It's wait and see for a couple of years from now on. It's going to be Indie developers who get my money from now on. Hopefully one of them will eventually make the game I want to play.

    Same here. ESO was my first MMO since ~2005, when I stopped playing DAoC (also played WoW for a few months at release, as well as EQ1 and 2, and Lineage 2). I had no idea the scene and industry had changed so much, but now I do. It is very unfortunate that ESO did not use 1.6, the 1-year anniversary, and console release to double-down on being the next big sub-based MMO. Instead, it's looking more and more like B2P was the plan from the start (or at least soon after the start).

    ESO captured my attention and imagination just like when I first logged into DAoC over a decade ago, but now it looks like there isn't anything on the horizon that would come close to filling the (real, not B2P) premium, sub-based gap left by ESO's change in financial model. Just gotta wait a couple more years to see how Camelot Unchained pans out now haha.

    Hmmmm... looks interesting. I'll be watching this one along with The Repopulation. Thanks for the tip!
    PAWS (Positively Against Wrip-off Stuff) - Say No to Crown Crates!

  • Abr4hn
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    Wow. That was quite the steaming pile of awesome.

    Preaching to "developers and investors"... I am sure they are hanging on every word.
    Edited by Abr4hn on February 4, 2015 9:47PM
  • Humanistic
    Humanistic
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    Are you referring to Blizzard? Please tell me you're not referring to Blizzard. Unless there's another Blizzard who doesn't treat there players like mindless paying drones.

    Gotta agree with ers, Yoshi is pretty blunt and honest and FF14 does have millions of players.

    Can't imagine he's talking about Blizzard. They tend to treat their players like walking wallets. Who can blame them though, that sparkle horse they first sold in their cash shop made them millions.

    Although the numbers don't lie - people continue to play that game because it's fun, plain and simple. At least they've got that going for them.
  • Humanistic
    Humanistic
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    I always get a chuckle when I read someone imply game developers are not passionate about their games. I think that is a silly point and nowhere close to the truth. The OP claims to be a game developer. OK I will give him the benefit of the doubt. I am a software engineer myself but there is no way in the world I would ever consider working as a game developer because to do so I would have to take massive salary cut. In other words, salary compensation for software engineers working in the gaming industry is significantly less than what they could make in the corporate business world.

    Now I don't presume to speak for all of them, but I imagine the large majority of game developers are willing to work for a lower salary because 1) they are gamers themselves and 2) they are as passionate about their work and enjoy creating a product that provides entertainment to other people.

    TLDR: I gave the OP a LOL

    You're basically telling me that a game developer's passion for games results in more and more useless games that people have already played before. You can't sit here and tell me that the Call of Duty team is passionate about releasing Call of Duty 6,000 because they are "passionate" about "making a great game". They're passionate about money, plain and simple.
  • Rescorla_ESO
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    Humanistic wrote: »
    I always get a chuckle when I read someone imply game developers are not passionate about their games. I think that is a silly point and nowhere close to the truth. The OP claims to be a game developer. OK I will give him the benefit of the doubt. I am a software engineer myself but there is no way in the world I would ever consider working as a game developer because to do so I would have to take massive salary cut. In other words, salary compensation for software engineers working in the gaming industry is significantly less than what they could make in the corporate business world.

    Now I don't presume to speak for all of them, but I imagine the large majority of game developers are willing to work for a lower salary because 1) they are gamers themselves and 2) they are as passionate about their work and enjoy creating a product that provides entertainment to other people.

    TLDR: I gave the OP a LOL

    You're basically telling me that a game developer's passion for games results in more and more useless games that people have already played before. You can't sit here and tell me that the Call of Duty team is passionate about releasing Call of Duty 6,000 because they are "passionate" about "making a great game". They're passionate about money, plain and simple.

    I am more than willing to reconsider my opinion if you can provide any documented evidence that CoD developers don't take pride in their work, are not passionate about creating a quality game, they consider their game "useless"' etc. I would argue that the success of that franchise is largely because the developers are passionate about creating a quality, entertaining gaming experience.
  • Dave2836
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    The designers and developers are passionate. These guys create a world based on theory and code, and are forced to wait months or years until all the puzzle pieces come together to see what they have done. Being a part of a huge project that is dependant on multiple levels of collaboration is not easy, especially after the first two months.

    Look at Studio Bondi with their one and only title, LA noire. The suits hosed that studio over and it fell into bankruptcy. The team knew it was going to happen, but loved what they were doing enough to continue rather than jump ship for safer shores. That is the ultimate fate of any dev and design team.

    Could any of us work those conditions knowing that at the project's end or even before it's done our employment is terminated? And usually we don't get the credit for it if it doesnt ship or we don't last to the completion of the project? It's horrible to work like that.
  • Humanistic
    Humanistic
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    Humanistic wrote: »
    I always get a chuckle when I read someone imply game developers are not passionate about their games. I think that is a silly point and nowhere close to the truth. The OP claims to be a game developer. OK I will give him the benefit of the doubt. I am a software engineer myself but there is no way in the world I would ever consider working as a game developer because to do so I would have to take massive salary cut. In other words, salary compensation for software engineers working in the gaming industry is significantly less than what they could make in the corporate business world.

    Now I don't presume to speak for all of them, but I imagine the large majority of game developers are willing to work for a lower salary because 1) they are gamers themselves and 2) they are as passionate about their work and enjoy creating a product that provides entertainment to other people.

    TLDR: I gave the OP a LOL

    You're basically telling me that a game developer's passion for games results in more and more useless games that people have already played before. You can't sit here and tell me that the Call of Duty team is passionate about releasing Call of Duty 6,000 because they are "passionate" about "making a great game". They're passionate about money, plain and simple.

    I am more than willing to reconsider my opinion if you can provide any documented evidence that CoD developers don't take pride in their work, are not passionate about creating a quality game, they consider their game "useless"' etc. I would argue that the success of that franchise is largely because the developers are passionate about creating a quality, entertaining gaming experience.

    I'm willing to reconsider my opinion if you can provide any documented evidence that THEY DO. Pride and passion are two completely different things. I've seen people do extremely shotty work (with more than just games), and think they've done the best work known to man - completely ignorant to the fact that what they did was horrid.

    I guess we can't all afford the luxury of having passionate game developers, just like we can't afford the luxury of changing the game rules.
  • Cogo
    Cogo
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    Wwoaaa! TEXT! My eyes! TEXT!
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  • Dave2836
    Dave2836
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    Humanistic wrote: »
    Humanistic wrote: »
    I always get a chuckle when I read someone imply game developers are not passionate about their games. I think that is a silly point and nowhere close to the truth. The OP claims to be a game developer. OK I will give him the benefit of the doubt. I am a software engineer myself but there is no way in the world I would ever consider working as a game developer because to do so I would have to take massive salary cut. In other words, salary compensation for software engineers working in the gaming industry is significantly less than what they could make in the corporate business world.

    Now I don't presume to speak for all of them, but I imagine the large majority of game developers are willing to work for a lower salary because 1) they are gamers themselves and 2) they are as passionate about their work and enjoy creating a product that provides entertainment to other people.

    TLDR: I gave the OP a LOL

    You're basically telling me that a game developer's passion for games results in more and more useless games that people have already played before. You can't sit here and tell me that the Call of Duty team is passionate about releasing Call of Duty 6,000 because they are "passionate" about "making a great game". They're passionate about money, plain and simple.

    I am more than willing to reconsider my opinion if you can provide any documented evidence that CoD developers don't take pride in their work, are not passionate about creating a quality game, they consider their game "useless"' etc. I would argue that the success of that franchise is largely because the developers are passionate about creating a quality, entertaining gaming experience.

    I'm willing to reconsider my opinion if you can provide any documented evidence that THEY DO. Pride and passion are two completely different things. I've seen people do extremely shotty work (with more than just games), and think they've done the best work known to man - completely ignorant to the fact that what they did was horrid.

    I guess we can't all afford the luxury of having passionate game developers, just like we can't afford the luxury of changing the game rules.

    Someone I'm familiar with was excited when he got the call to work at BioWare. He didn't know what project he was working on or even what Bioware was. He was mostly excited because he had a job. In a game dev team no less. Bioware kept the project under wraps and he just wrote line of code after code for a measily ~$35,000 a year with unpaid overtime and boy was there a lot of unpaid overtime. When his team had outlived their usefulness, they were cut from the project.

    At this point he hopes the project ships, he still didn't know what he was working on. Finally the game shipped and he saw his name in the credits. He finally knew what he was working on... SW:TOR. Yes, that SW:TOR. You now know what it's like to work for a major dev/design studio on a AAA IP title. Now he's hoping another studio will call him up so he can work on another AAA game.

  • Kharnis
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    When you mention the "James Cameron Approach," I really hope you are referring to some heretofore unknown James Cameron, and not James Cameron, the film director and plagiarist.
    "Technology today is a race between engineers striving to build bigger and better idiot-proof devices, and the Universe trying to produce bigger and better idiots. So far, the Universe is winning."

    - Rich Cook
  • Humanistic
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    Kharnis wrote: »
    When you mention the "James Cameron Approach," I really hope you are referring to some heretofore unknown James Cameron, and not James Cameron, the film director and plagiarist.

    Ah, he's widely known as a plagiarist eh? Where can I find information on that, specifically?
  • Kharnis
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    Humanistic wrote: »
    Kharnis wrote: »
    When you mention the "James Cameron Approach," I really hope you are referring to some heretofore unknown James Cameron, and not James Cameron, the film director and plagiarist.

    Ah, he's widely known as a plagiarist eh? Where can I find information on that, specifically?

    Look up any article detailing Harlan Ellison's (successful) suit against Cameron for plagiarising Ellison's story "Soldier." Ellison not only won a monetary settlement, all copies of The Terminator now have to have “Acknowledgement To the Works of Harlan Ellison” in the end credits.
    "Technology today is a race between engineers striving to build bigger and better idiot-proof devices, and the Universe trying to produce bigger and better idiots. So far, the Universe is winning."

    - Rich Cook
  • wraith808
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    Kharnis wrote: »
    Humanistic wrote: »
    Kharnis wrote: »
    When you mention the "James Cameron Approach," I really hope you are referring to some heretofore unknown James Cameron, and not James Cameron, the film director and plagiarist.

    Ah, he's widely known as a plagiarist eh? Where can I find information on that, specifically?

    Look up any article detailing Harlan Ellison's (successful) suit against Cameron for plagiarising Ellison's story "Soldier." Ellison not only won a monetary settlement, all copies of The Terminator now have to have “Acknowledgement To the Works of Harlan Ellison” in the end credits.

    That's a matter of jurisprudence more than a matter of fact.

    I'll let the story synopsis speak for itself: http://en.wikipedia.org/wiki/Soldier_from_Tomorrow

    Compare that to Terminator.

    Also, note that the lawsuit was settled.

    Not speaking to the general merits, but it does show that your charge of plagiarism is a bit too fervently applied.
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  • Vahrokh
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    Now I don't presume to speak for all of them, but I imagine the large majority of game developers are willing to work for a lower salary because 1) they are gamers themselves and 2) they are as passionate about their work and enjoy creating a product that provides entertainment to other people.
    TLDR: I gave the OP a LOL

    Let me - as developer myself, subject to globalization - open your eyes about the matter. For every "AAA country" developer who earns an high 5 (if not 6) figures a year, there are 10 "BBB" countries developers who are AS good and earn 4 figures a year. Plus, there are 100 "BBB" countries developers who are worth 1/4 of a first class developer but cost 1/10 of them. That's what drives wages down.
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