I care about the deapthness of my decisions. Even in PVP (Responsivness).
The three fractions are a good idea, but there is also the possibility of other groups. It`s a good sign to have different goals. (Vampires, Werewolfs, Imperial defending Cyrodiil against the factions etc. etc.

I know... its PVP, but even if its about the art of war, for me, i need a deeper belief to fight for something. Not only. "Perhaps i can be an Emperor" or "Yay i have x millions of AP".

There is no deeper meaning to fight for any of the three alliance... there is no Ayrenn to cheer you up. There is no longterm gain, only stupid, endless war. (Aka zerging).

That is why i dont realy care about PVP in ESO. If i go there its about AP and perhaps a quantum of fun, depending on the stupidity of my compagnions.

But what if PVP can be more than just "zerg @Keep" and "ganking"?
What if besides all the points and the kill there is an important historical sideline? Something meaningful with great impact.

To fight because of territorial claims and political differences is a very common thought. It`s so peculiar, that this happens all over the real world. It could be an advantage to not break it down to simple in "light" and "dark" or "good" and "evil". But you have to fill in the complexity. Allow guild alliances besides faction.
I would love to see more divine-action. Why not implement something like Trial by combat/Divine Judgement (1v1 etc) and divine-quests. (Capture the flag).

As a Werewolf i would like to have some meaningful responsiveness.
I fight for Hircine and for my pack... not for those "humans".

The fight in Cyrodiil is too human, to simple. Fighting for a pile of ugly rocks... why?
I could kill 1000 oder 1 million. The only difference are the points and perhaps the satisfaction of killing and owning... I want more...

This kind of dynamic is hard to acchieve, but its 2015...
I dont need "run to x and get slaughtered for nothing".