I love the way guilds work in ESO but would like to see more customization and activities meant specifically for guilds in the future. Here are several ideas:
•Guild vexillum: This would be a way to promote guilds without seeing those awful damn chat spams recruiting people. They could be placed near guild stores, keeps that own guilds, or just public places in general. They would be placed in the ground and contain information of who to contact to get invited, what the guild does, it's home information about the guild, how many members they have, etc. The vexillum would have the guild tabard/colors on it and players can activate it to find out the above information. It would also be neat if you could where this on your back as a form of decoration and look similar to how the AA/Hel ra mobs where them on there back, kinda.
•Horse Tabards: This is pretty self explanatory, more cosmetics to show guild pride.
•Guild cloaks/Capes: More cosmetics.
•More of a reason for guilds to claim keeps in Cyrodiil so it would some how benifit the guild by giving them hourly AP or something and ways to increase the keeps strength such as walls, guards, etc.
•Guild Cities: If ZOS did this right it would be AMAZING! I would love to see guild housing. Here are several of my ideas;
-The cities are in a different realm perhaps a plane of oblivion? (But one of the nicer spots!) and you cast a spell to get there.
-You would start off will a small castle/building and you could build onto the place as you gain more money. The main castle would be where the guild master lives, but any guild member can go in there as well and use the guild store, craft in there, or use the guild bank. Guild members could purchase a plot of land from the guild master in the city and build there house there, depending on how much money they pay depends how big the land/house is. The money they pay for it goes to the guild bank. They pay taxes every month to keep the house and the taxes go to buying more land to make the city larger and add more things in.
-Guild mailbox: You can send out mail to all guild members or receive mail to your guild. This would be implemented in the guild main hall.
-The justice system would take place in the guild city so stealing/breaking into guild members houses is possible and killing other guild members. (JUST AN IDEA) but the guild master/masters can turn this on and off. The only safe spot would be the guid hall, where guild bank/store, crafting places are, mailbox, etc. This would be a risky and fun type of PvP. You can lose money from people taking stuff from your house or make money from stealing it and if you catch them/get them arrested you make your money back+ bounty money. When you die you would respawn at your house. Also no NPCs would be in guild cities.
-Guild chests: These would be in guild cities and can be hidden about and have rewards stashed in it for guildies to find and make scavenger hunts a thing!

•More custimization with ranks: It would be awesome if there were more logos for ranks AND you could make it so there would actully be 2-3 guild leaders so they can both lead, customize tabards and things.
•Guild Calendar: A system where guild masters and people with the permission can write plans out for the month with information on what the event is, it would be more convient than sending mails and PMs.
What would you like to see added in

?