Guild can have any primary function. (RP, PvE, PvP, trade, only endgame) Would assume the guild would be based in the EP but in the event of an Ashlander group in a different alliance I would still like to hear from you.
"Personally I would not care for immortality in the least. There is nothing better than oblivion, since in oblivion there is no wish unfulfilled. We had it before we were born, yet did not complain. Shall we whine because we know it will return? It is Elysium enough for me, at any rate." - HP Lovecraft