Ignoring the current issues of this game I would like to pass along my dream mechanic for an MMO. Since my days of DAoC I have loved the idea of a "Realm" working together to protect their empire while trying to take from the enemy. To me the key is promoting a team mentality. I wish more MMO producers would ask themselves "How does this promote an Us mentality" when working on every game mechanic.
In MMOs you have people who like many different aspects of the game. Some like PvE more than PvP or RvR and everyone has different preferences for group size or solo play. The hard part is balancing the rewards for all of those types of game play while promoting an "Us" mentality
What I would like to propose is that the special drops throughout the game be scrolls. The scrolls are basically plans or recipes or instructions for a master craftsman. When looted, these scrolls automatically go to a queue which players from the realm can see who found what and what it does. Daily there is a ceremony in which these scrolls are imbued into an NPC master craftsman. These craftsmen are located in the frontier in special fortresses. If you wish to purchase a piece of gear it will cost you the same whether it is a basic white, no stats, or even the highest ranked stats, golden. That weapon is forever tied to that craftsman NPC. If the craftsman NPC should happen to be killed by an enemy realm then all of the weapons they have created become normal white weapons. Once the original realm restores order to their fortress, a new NPC craftsman will replace each craftsman who has been killed. They will only be able to make the basic weapons until the realm finds new scrolls for them to be imbued with.
As you can see, with this mechanic it brings the realm together both to find the scrolls within the world and to protect the craftsmen who have made the gear. Whether scrolls are found by raids, solo players, RvR, PvP, or whatever they will all benefit the realm. You could also have world wide events in which the realm needs to work together in order to find special scrolls. A side mechanic could be the collecting of the materials needed for crafting the gear, but I don't know how that can be done so that it benefits the realm and not the player farming the materials.
Thoughts?