There have been lots of comments around the web about Elder Scrolls, and the possible subscription numbers for the game. Many people predicted that the game would quickly become free to play as they were emphatic that the subscription model would not work.
Well, that opinion set seems to be contradicted by the new report from SuperData Research on the state of the the subscription-based MMO (pay-to-play) market.
The Elder Scrolls Online seems to be doing well despite the overall MMO market decline in both players and total revenues, as the average
ESO revenue per user continues to rise according to SuperData which cites 772,374 ESO subscribers.
The data doesn't explicitly state where the figures have come from, however SuperData's MMO earnings are compiled from "the monthly spending of 36.9 million digital gamers, worldwide, collected from developers, publishers, and payment service providers." We can presume the numbers have come from the same source.
SuperData says:
Despite an ongoing decline in both players and total revenues (across the entire MMO market), the average revenue per user continues to rise. The subscription-based MMO market, now a mature market, is expected to stabilize in the next few years, as free-to-play alternatives reach saturation. With the value of an average pay-to-play player going up, we expect more ferocious competition among Western and Eastern publishers, offering higher quality gameplay and new narrative settings.
When Bethesda Softworks released Elder Scrolls Online, the industry took notice as the publisher fearlessly announced a subscription model, rather than going free-to-play like its direct competitor Guild Wars 2 (NCsoft). So far, a subscriber base of 772,374 indicates that its strategy is working. And perhaps its because of this that NCsoft released its own subscription-based title, Wildstar, over one month ago.
If these figures are correct, or even close, then Zenimax are doing something right, and deserve praise!
Now to fix those pesky bugs!
http://www.superdataresearch.com/blog/us-digital-games-market/
"Dragons? Oh, they're everywhere! You must fly very high to see most of them, though. The ones nearer the ground are very hard to see, being invisible."
M'aiq the Liar