* A real Auction House / Market system. With a good relational database and a requirement to filter BEFORE getting goods, performance should be fine.
* Real ability to Group with friends in ALL the quest content at any time. Not being able to group with friends for content is just killing the social part of ESO.
* A real Wardrobe/Vanity armor system. What a waste of development time on all the great armor and gear looks that will never be seen.
* More and accurate information on Spells, Skills, and other game systems. The current level of information is just pathetic.
* More feedback on-screen regarding short term effects both on self, on group members, and on targets. Currently, there is just no way to know what is going on, or why.
* Improved performance and responsiveness with combat systems, skills, and abilities. For instance right now, I have an 'instant' cast spell that requires a 1.5 second animation to finish BEFORE the spell is fired off. How is that different from a spell that has a 1.5 second cast time, and then fires? And, won't even get into Weapon Swapping issues.
* It is time to address the rest of the combat related bugs. They have become less frequent, but are still there. Such as complete skill bar lockouts.
* Loot itemization in ESO is really, really bad. Fixed rewards for quests? That is so 2004 design. I have not received a usable quest reward in something like 30 levels. Boss drops? Right. Mostly useless junk. Folks run dungeons once for a skill point and then never again. Chests? More useless vendor/store trash. That includes the Treasure Chests. Have not gotten anything but useless single-stat blues from them ever since the huge chest nerf.
There is so much more in ESO that is underdeveloped and/or bugged. Additional content at the back end is not going to help ESO. A solid MMO game would do wonders for ESO.