Nothing, that's the point.I understand, that you prefer a small guild, but what has a guild with 10 people in common with a 400 person trade guild?
What do players get who are not in such a big guild or play solo?
fromtesonlineb16_ESO wrote: »Clearly "Few features are more important to ESO than guilds" is missing the word BIG before 'guilds'.
Not saying that guilds shouldn't matter in MMOs, but I really think they focus too much on them right now.
It might seem not much to you, but for those who have no benefit from these additions it looks like a lot of wasted resources.