I've encountered a few situations in which ZoS has done are really nice job showing as opposed to telling a story. And for me that adds a lot of enjoyment to the game play.
One example was a dead traveler and a small camp thrown into a state of disorder. When I approached the dead body, a number of skeletons spawned, essentially showing what was responsible for the state of the scene. It only took 10-15 sec of my time, but it made the trek across the zone more memorable and interesting.
Another example along similar but not identical lines is the puzzle involving stealing the tear of jone? The puzzle there also told a story in a way that integrated with the entire temple scene. For me was a lot more entertaining than the match the colors puzzles or read something from a book puzzles.