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Zen's PR angle is the nail in the coffin
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Maverick827✭✭✭✭✭
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Both are bad. This game has no traction anywhere online because there's nothing to report on. Sales were bad, post-launch updates were bad. No one is talking about this game; it was entirely eclipsed by WildStar and now E3. MMORPG.com is running stories about single player games over ESO.ShedsHisTail wrote: »Their PR isn't particularly bad - its the day-to-day communications with their customers that is THE problem. Thats part of PR but certainly not the whole thing.
No, that's part of CR; they're different things.
PR is "Public Relations." It involves things like interviews, promotions, press releases, etc. Basically anything sent out to the public at large.
CR is "Customer Relations." That's your tech support, customer service, forum moderation, patch notes, and anything else that the deals directly with existing customer base.
They are different departments with different goals and procedures.
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ShedsHisTail✭✭✭✭✭
✭Maverick827 wrote: »
Both are bad. This game has no traction anywhere online because there's nothing to report on. Sales were bad, post-launch updates were bad. No one is talking about this game; it was entirely eclipsed by WildStar and now E3. MMORPG.com is running stories about single player games over ESO.ShedsHisTail wrote: »Their PR isn't particularly bad - its the day-to-day communications with their customers that is THE problem. Thats part of PR but certainly not the whole thing.
No, that's part of CR; they're different things.
PR is "Public Relations." It involves things like interviews, promotions, press releases, etc. Basically anything sent out to the public at large.
CR is "Customer Relations." That's your tech support, customer service, forum moderation, patch notes, and anything else that the deals directly with existing customer base.
They are different departments with different goals and procedures.
I'm not saying either one is good or bad, I'm just saying; blame the right group for the right offense.
"As an online discussion of Tamrielic Lore grows longer, the probability of someone blaming a Dragon Break approaches 1." -- Sheds' Law
Have you seen the Twin Lamps?0 -
Obscure✭✭✭✭✭wrlifeboil wrote: »...
Just because it seems like the PR squad isn't targeting you, doesn't mean they aren't out their busting their assess to get more people interested in ESO. The game is still in a growth stage, and frankly they can't afford to focus on existing players as well as staying relevant to a rapidly growing and sternly competitive market all of the time. They need to do both, but growth is more important right now for the IP, so that's where you'll see the bulk of their efforts. Yes they pop in and throw us a bone now and then, but they frankly can't do that all of the time. IMO they're doing fairly well, but it's without question they've got plenty to learn.
An existing customer paying $15 now is worth less than a potential customer who might pay $15? What ever happen to 'a bird in the hand is worth two in the bush'?
It's not so black and white. They have to switch gears as the climate changes, and it can sometimes be a change every hour or even every minute in this modern age of social media. Things can get out of hand faster than any person or group of people can possibly put a lid on them. If ESO was truly hemorrhaging subs at an unsustainable rate you'd see a different strategy with PR and advertising. But from what I see it's a "join us!" strategy rather than a "stay with us!" strategy, which sends the message that they can stand to lose a fair amount of us early adopters. They still have a console launch to gear up for after all.
Staying relevant to the market is crucial if they want the console launch to be well received. Going toe to toe with some of the heaviest hitting studios in the business this year doesn't bode well for any sub based title. They need to prove they have a product that's worth the price tag, or at least convince the console market they do. Quite a tall order when it'll be standing next to Bungie's Destiny and EA-BioWare's Dragon Age: Inquisition. Attracting new players at this juncture in time is vital to the success of the ESO IP, on PC and console, cut and dry.1 -
Mortosk✭✭✭✭ShedsHisTail wrote: »Their PR isn't particularly bad - its the day-to-day communications with their customers that is THE problem. Thats part of PR but certainly not the whole thing.
No, that's part of CR; they're different things.
PR is "Public Relations." It involves things like interviews, promotions, press releases, etc. Basically anything sent out to the public at large.
CR is "Customer Relations." That's your tech support, customer service, forum moderation, patch notes, and anything else that the deals directly with existing customer base.
They are different departments with different goals and procedures.
Too many acronyms.
"Now I stand, the lion before the lambs and they do not fear. They can not fear." --Arthas Menethil (aka, The Lich King)0 -
Sihnfahl✭✭✭✭
Define 'youngster'. Most have experience in computer games, a few even in MMOs. Here's names in ESO's credits...From what I understand, they are relative newcomers to the industry, so I suppose that is typical for a youngster.
Matt Firor - Dark Age of Camelot
Todd Keister - Gods & Heroes
Paul Sage - UO Renaissance and Third Dawn; Tabula Rasa
Dan Dunham - DAOC
Nick Konkle - Gods & Heroes
Rich Lambert - ES Oblivion
Brian Wheeler - DAOC and Warhammer
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Mortosk✭✭✭✭
Define 'youngster'. Most have experience in computer games, a few even in MMOs. Here's names in ESO's credits...From what I understand, they are relative newcomers to the industry, so I suppose that is typical for a youngster.
Matt Firor - Dark Age of Camelot
Todd Keister - Gods & Heroes
Paul Sage - UO Renaissance and Third Dawn; Tabula Rasa
Dan Dunham - DAOC
Nick Konkle - Gods & Heroes
Rich Lambert - ES Oblivion
Brian Wheeler - DAOC and Warhammer
With all those DAOC guys you'd think the PVP would be better.
"Now I stand, the lion before the lambs and they do not fear. They can not fear." --Arthas Menethil (aka, The Lich King)0