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Why do crown-store-only motifs only come once per year? (eg. Tscaesi)
There's no other method to get this motif - you cannot trade it, you cannot earn it. Why not make this a permanent addition to the crafting section of the store?
ESO YouTube Content Creator & Templar Tank/Healer Main
Fear Of Missing Out- it makes you decide you need to buy crowns now, most likely in a larger package than you actually need for just the motif, because you know if you dont buy it now you wont be able to get it again for a long while.
same for limited time houses/arms packs etc. entice you to buy full price crowns for something you want NOW.