Maintenance for the week of November 4:
• [COMPLETE] ESO Store and Account System for maintenance – November 6, 9:00AM EST (14:00 UTC) - 6:00PM EST (23:00 UTC)
It actually always has worked. It just took forever to complete.
That actually wasn't the case for a lot of people. Not without intervention like deleting files/clearing caches and then it would just stop again until we re-applied those things.