I love the direction ESO has been going since Necrom.
I have long felt that it would be a smart move to have a story that continues longer than 1 year, and the dynamics of the story that Necrom introduced is awesome.
The prolog quest for Gold Road only took that to another level. When I played through high Isle, I figured out who the villain was the first time I ran into him. For the story arc introduced with Necrom, I have so many conflicting ideas about what might be going on. Part of me wants to think that the end of the whole story arc will somehow result in the death of Ithelia, but with Ithelia being a full-fledged deadric prince I am left to wonder is that even possible?
From there, the deeper the story goes the more I am left to wonder is Ithelia really the villain or does that title more properly belong to Mora?
I have so many questions and thoughts about where this story is going, I hope that Gold Road is not the conclusion and that it ends up continuing even longer.
The fact that the prolog only left more questions for me about the end of the story leaves me wanting to run back through it with the rest of my characters just to see if I can pick more bits out of it.
My compliments to the writers. You are seriously knocking it out of the park with this story arc.