ESO Store Black Friday sales

tapiokka

I am not very familiar with ESO, someone had told me about the ESO Black Friday 2023 sales, and I saw on their announcement page
https://www.elderscrollsonline.com/en-us/news/post/65029
that the ESO store sales would specifically be available

Elder Scrolls Online Store

Standard Edition—November 17-30
Necrom—November 17-30

(today is my pay day, so I figured I would buy the bundle today, but it looks like it is over).

do these announcements generally mean midnight from the day before (November 29 midnight 12:00 am)?

nobody seems to have mentioned it so I am assuming that it is just the way ESO announces their dates? or is there some daily cut-off time for end dates for ESO? Is it something like a 3am eastern server reset time?

EdjeSwift

I believe It's usually 10AMish EST/EDT like the event timers. It covers part of the day, but not the entire day.

LunaFlora

the digital stores usually list the exact time the sales end