I always say that if you don’t like something in a game then don’t do it… those opposing class change tokens should definitely not buy one.
The_Titan_Tim wrote: »New classes are much less monetizable than new skill lines.
If 3,000 is the base cost of one Skill Line, and you level both your Psijic and Mage’s Guild, I’ll even be generous, your Undaunted too… that’s 9,000 crowns, your average player will buy an Armory Slot and an Outfit Slot, so that’s another 3,000, now you have 12,000 crowns spent on one character.
If the class was broken up into 3 Skill Lines that could have been unlocked on each of your characters and you have one of each class, that would be 5 classes(have to finish the lines on your first character)x 9,000… that’s 45,000 potential crowns. Even if you broke it down to just one skill line, that would be 15,000 crowns, still 3,000 higher than a new Class.
This ignores the extra items many players would purchase to help get a new character up to speed. Business analysis 101 would have us look at the full picture of mount training, sky shared, etc. That can easily go well beyond the assumed crowns spent.
NeoXanthus wrote: »Creating a new character class fills two positive needs of ZoS. First and most important, it is a highly positive cash flow event. Second and almost as necessary, the usage numbers of the platform in all zones will be artificially inflated.
For those mentioned above, positive cashflow comes from people with means and limited time via Crown store purchases for all riding upgrades, skill lines (that can be purchased), and sky shards the number of crowns required is 84,250 minus Armory Slots and Outfit Slots. When we do the math on crowns, if we get the most significant discount by volume and buy 21,000 crowns for 149.99US, that means each crown to dolor is roughly 0.007142:1, meaning 84,250 crowns will cost 601.71US dollars (if you buy during a crown sale you could drop that number by 40% bringing the total cost down to 361.03US) to unlock your charter about 87%+- of the way you still will need to character level to 50 and level weapons, armor, and other class skills not purchasable.
Also, as mentioned in the second point of the opening statement, people with time and not much means will be going over old content again and again, this will cause skewed analytics of the ZoS platform, and when management or decision-makers see it, who may not have a full lay of the land, it makes it seem that the product utilization is up manyfold if they are looking at the top-level analytics and not getting a complete understanding from their data scientists.
Now, why would anybody at all put themselves through this? Well, people who know from the past two newly released classes follow a very predictable path. For the first 90 days, the new class is massively overpowered and entirely the best in-game period; ZoS will claim ignorance and nerf the class a little; however, it will remain the best class for another 90 days, and then it will get the full nerf hammer. But for the first 180 days, if you play this game in any end-game capacity, it is worth the trouble of leveling the character. Is leveling fun? I don’t think it is for me, but I know others enjoy it.
NeoXanthus wrote: »What exactly are you trying to say, that i.e. a class change token that costs around 5k isn't going to make them money? Sorry but that just doesn't make any sense.
It's beyond my comprehension why there is no class change token, it just boggles my mind. It HAS to become a thing. I have a character that has done pretty much everything and I can never bond with any alt no matter how much (of my limited) time I invest, and I would give ANYTHING for a chance to change to the arcanist (big herma fan). I am tired of my NB, and I'm sure many OG's are also tired of their ancient main. When was the last time they added anything new to old classes? Almost everyone I know be it from guilds, discord, reddit etc. would kill for one.
Think about this. ZoS is running a business. One of the pillars of any successful business is positive cash flow. However, it can bring in money if successful; research and development cost money to achieve whatever goal. So, ZoS could do nothing at all and make via the crown store make 0 to 600 dollars on a potential new character per account. (Also, another positive side effect is lots of activity on their platform, which upper management will love to see.) Or they could spend tens of thousands in labor to develop a class change token and make, as you say, 5000 crowns, which equate to about 35.71 US per user if they so choose to buy said token. Which plan makes the most sense to you?
The_Titan_Tim wrote: »The_Titan_Tim wrote: »New classes are much less monetizable than new skill lines.
If 3,000 is the base cost of one Skill Line, and you level both your Psijic and Mage’s Guild, I’ll even be generous, your Undaunted too… that’s 9,000 crowns, your average player will buy an Armory Slot and an Outfit Slot, so that’s another 3,000, now you have 12,000 crowns spent on one character.
If the class was broken up into 3 Skill Lines that could have been unlocked on each of your characters and you have one of each class, that would be 5 classes(have to finish the lines on your first character)x 9,000… that’s 45,000 potential crowns. Even if you broke it down to just one skill line, that would be 15,000 crowns, still 3,000 higher than a new Class.
This ignores the extra items many players would purchase to help get a new character up to speed. Business analysis 101 would have us look at the full picture of mount training, sky shared, etc. That can easily go well beyond the assumed crowns spent.
Those numbers I used were an average I collected from players that have been playing a year or more, as most people will not buy mount training, or skyshards as the costs of those are extremely excessive once they realize how easy it is to finish those out.
There will always be outliers to every average, some people spend an atrocious amount of money on convenience while others spend nothing.
I haven’t purchased a convenience crown store item in years, not to say I haven’t bought anything… it’s just hard to justify spending money on things obtainable in-game when we’re spending 40 a year on a chapter and 15 a month.
shadyjane62 wrote: »The only way to win is not to play the crown store game.
How about a nice game of chess?
MEBengalsFan2001 wrote: »NeoXanthus wrote: »What exactly are you trying to say, that i.e. a class change token that costs around 5k isn't going to make them money? Sorry but that just doesn't make any sense.
It's beyond my comprehension why there is no class change token, it just boggles my mind. It HAS to become a thing. I have a character that has done pretty much everything and I can never bond with any alt no matter how much (of my limited) time I invest, and I would give ANYTHING for a chance to change to the arcanist (big herma fan). I am tired of my NB, and I'm sure many OG's are also tired of their ancient main. When was the last time they added anything new to old classes? Almost everyone I know be it from guilds, discord, reddit etc. would kill for one.
Think about this. ZoS is running a business. One of the pillars of any successful business is positive cash flow. However, it can bring in money if successful; research and development cost money to achieve whatever goal. So, ZoS could do nothing at all and make via the crown store make 0 to 600 dollars on a potential new character per account. (Also, another positive side effect is lots of activity on their platform, which upper management will love to see.) Or they could spend tens of thousands in labor to develop a class change token and make, as you say, 5000 crowns, which equate to about 35.71 US per user if they so choose to buy said token. Which plan makes the most sense to you?
I don't know a single player that would drop $600 for a new class. Most of the players complained when I was talking about buying the PS5 Edge controller because it cost $200. Most players don't have that type of money to waste.
But at $30-50 for a class change token, Zenimax would see a better cash flow from more players willing to swap a character over. It isn't about the few that would spend $600. It is more about the many would spend $35-50. For every 1 person who would spend the $600 there are probably 20 that would spend $35 for a class change token.
So $700-1,000 vs. $600. If I was Zenimax my bet would be on a class change token. And in reality that $600 is probably closer to $200.