Are there player guilds in this game? It seems to me that there are just hubs for 500 people, just a general chat. Maybe ZOS wants people to want to join guilds? Make them popular? Then maybe ZOS will think about what she can do for the guild so that it's not just a box with people? For example, Guild houses, daily tasks, a guild bank with tabs for each rank, guild battle dummies that attack and move, a craft station for creating armor and weapons of all styles in one set, a separate type of currency, a small bonus to the attack, defense or trade parameters of choice for a guild member. If this happens, when everyone comes to join the guild. Now all the activity is based on the hard work of the guild officers and the guild head, this hard work is exhausting.