1) Make the free monthly gift a choice between three items each month instead of only a free housing item. The options can be gold level crafting mats, a large bag of gold, a crown crate, style or wardrobe items, mounts / pets or random items from the luxury vendor. I would prefer an option to get something that I really want instead of another statue or painting.
Example:
Option 1: House item
Option 2: Small bag of gold level crafting materials that contain 4-5 mats. This can be random between all crafting
disciplines.
Option 3: 1 crown crate
*Members can choose only one of the options.
2) Make a second level of daily rewards that are for ESO + members that contains different items than the standard daily rewards. If you are ESO+ your daily rewards will be better than the normal rewards. An example is a higher amount of gold and currencies each month (around $50-$100k), around 5 gold level crafting mats each month for each discipline, 10-15 transmute crystals, random housing items, random style items or random wardrobe items. Along with the usual items that we already get.
This is similar to a free battle pass and a paid battle pass that system.