How to upgrade ingame

pema

Before release the eso developers said that there would be a store from were you could upgrade to imperial or buy a horse.
Is this live if so where is it? or is it live on 4-4?
I want to buy me a horse!

mutharex

It's the web store, I suppose but I don't know if the offer it's already live

pema

all I can see is the game for sale. so atm I can't find it

Dominoid

Store not live until launch on 4/4.

hrdndv_ESO

In game you go to the stables in the city where you first enter Cyrodil and buy a horse for 1 gold. You can't do this until you go to Cyrodil at level 10. I think there are stables in the starting area that charge thousands in gold for a horse. Imperial Edition should allow you to buy a horse at the regular stable when you first start the game... level 4, I think.

Inversus

I believe that the store is coming on 4/4/14. On the actual day of release, we see the store.