%200 ESO+ Price increase?

Caelnir

Hello,

I am a long-time player playing from Turkey, also an ESO+ member since 2017 nonstop and my monthly sub was 45 liras since then. Yet few days ago I got an e-mail and it says my monthly sub price has been increased to 129 liras. This is like a %200 price increase and it is pretty much unaffordable for me. The weird thing is.. if I sub for 3 months at least the monthly subscription goes back to 40 liras a month as you can see on the screenshot below.



So you are basically saying, I have to sub for 3 months at least to be able to play this game? I mean.. why? Is it because the inflation here is high and you want to cover your loss from taking money from monthly sub people somehow? Is there any explanation to that? I can't ZOS doing the same to other countries as their pricing looks the same on steam. Like.. "You have to pay us 40 euros/month now instead of 13 euros or just sub for 3 months"

If this is some kind of mistake, I hope it will be fixed soon because this is incredibly absurd.

OBJnoob

Actually no that’s not it at all. It’s quite the opposite from being ‘it.’ Everybody pays less per month the more months you buy. It’s always been that way. Why the price in Turkey may have gone up I have no idea… and I have no idea about your economy or inflation. But inflation is basically an overabundance of money in an economy which leads to that nations currency equaling less compared to other countries’ currencies that there exists less of.

So if your country’s currency was currently inflating and Zos wanted to adjust turkey players prices to account for that… you would pay MORE per month for a 6 month package than you would buying 1 month at a time. Because your money will be worth less in the future than it is now… especially for someone that needs to exchange it into another country’s currency to spend it.

All of that aside… Zos is happy to let you pay less if you buy 6 months at a time because that’s one way they secure long term customers instead of short term customers. They determined they make more money that way -shrugs- I’m not going to argue with graphs I’ve never seen… are you?

It’s just bad luck my man. Just a hard time.

LarsS

I think this is due to the very high inflation in you country, its not a general increase.

Caelnir

OBJnoob wrote: »

Actually no that’s not it at all. It’s quite the opposite from being ‘it.’ Everybody pays less per month the more months you buy. It’s always been that way. Why the price in Turkey may have gone up I have no idea… and I have no idea about your economy or inflation. But inflation is basically an overabundance of money in an economy which leads to that nations currency equaling less compared to other countries’ currencies that there exists less of.

So if your country’s currency was currently inflating and Zos wanted to adjust turkey players prices to account for that… you would pay MORE per month for a 6 month package than you would buying 1 month at a time. Because your money will be worth less in the future than it is now… especially for someone that needs to exchange it into another country’s currency to spend it.

All of that aside… Zos is happy to let you pay less if you buy 6 months at a time because that’s one way they secure long term customers instead of short term customers. They determined they make more money that way -shrugs- I’m not going to argue with graphs I’ve never seen… are you?

It’s just bad luck my man. Just a hard time.

It has always been that way yes. "More months you buy, less you pay" but the difference has never been so huge. There is more than just "hard times" here and I am curious to hear ZOS' explanation to that. If it was only price increase then they would have done the same for other months, which they haven't. My point is not "why you increased the price?", my point is; why am I being forced to sub for 3 months with such major increase on monthly sub. There is something very weird here.

If they are going to increase the prices the same way for other options that means my ESO journey has come to an end.

NotaDaedraWorshipper

OBJnoob wrote: »

Actually no that’s not it at all. It’s quite the opposite from being ‘it.’ Everybody pays less per month the more months you buy. It’s always been that way. Why the price in Turkey may have gone up I have no idea… and I have no idea about your economy or inflation. But inflation is basically an overabundance of money in an economy which leads to that nations currency equaling less compared to other countries’ currencies that there exists less of.

Are you missing the image where 1 month is 3 times more expensive a month, than 3 months? Yes, the prices get cheaper if you sub for more months at a time but a single month shouldn't cost more than 3 months combined.
Something is wrong there.

OBJnoob

Yes, you’re right to correct me, I missed that. No that doesn’t make sense and probably deserves explanation.

Still though I don’t think it is due to inflation because of what I was trying to explain (even though I missed the mark a little.)

If it were about inflation it would be the opposite… 40 liras per month for one month and 120 liras per month for three months.

Troodon80

The price difference between highest and lowest is obscene. Judging from the EU numbers, 42-43 is much more in line though 45 is a nice round number that takes a certain amount of exchange rate discrepencies into account. Just to give a per day comparison, I've compared EU tiers to those shown.

This is EU pricing:


This is the pricing as above:


This is the approximate as it should look, or has looked in the past:

Caelnir

Troodon80 wrote: »

The price difference between highest and lowest is obscene. Judging from the EU numbers, 42-43 is much more in line though 45 is a nice round number that takes a certain amount of exchange rate discrepencies into account. Just to give a per day comparison, I've compared EU tiers to those shown.

This is EU pricing:


This is the pricing as above:


This is the approximate as it should look, or has looked in the past:

Yep.. exactly my point. And now my 1 month sub price costs more than what I would pay for 3 months. Thanks for the charts. % difference indeed should look like that. My fear is now that ZOS changes the prices for other plans too. If it comes to that, they can say goodbye to their Turkish players.

Caelnir

Troodon80 wrote: »

This is EU pricing:

According to this, your prices should be 38 euros for 1 month now if they did the same thing for you. Just to make it clear of what I am trying to say for those who are confused about currencies.

the1andonlyskwex

Based on Google's exchange rates, it seems like other countries are paying the equivalent of 200+ liras per month. I get that people may be poorer in Turkey than in the US or the EU, but 45 liras still seems pretty low.

That said, I agree that the discrepancy between the 1 and 3+ month subscription options doesn't seem right.

Caelnir

the1andonlyskwex wrote: »

Based on Google's exchange rates, it seems like other countries are paying the equivalent of 200+ liras per month. I get that people may be poorer in Turkey than in the US or the EU, but 45 liras still seems pretty low.

That said, I agree that the discrepancy between the 1 and 3+ month subscription options doesn't seem right.

They are not poorer in their own country. But they are indeed poorer when they step out of the borders. Other countries are paying 200+ liras per month but also they are earning equivalent to 5x more with their minimum salary. So please do not compare countries in that way.

It is indeed less for ZOS but such change also means losing that too. Steam regional pricing exists for a reason.

the1andonlyskwex

Caelnir wrote: »

the1andonlyskwex wrote: »

Based on Google's exchange rates, it seems like other countries are paying the equivalent of 200+ liras per month. I get that people may be poorer in Turkey than in the US or the EU, but 45 liras still seems pretty low.

That said, I agree that the discrepancy between the 1 and 3+ month subscription options doesn't seem right.

They are not poorer in their own country. But they are indeed poorer when they step out of the borders. Other countries are paying 200+ liras per month but also they are earning equivalent to 5x more with their minimum salary. So please do not compare countries in that way.

It is indeed less for ZOS but such change also means losing that too. Steam regional pricing exists for a reason.

Sure, that argument would make sense if all (or even most) of the work involved in providing ESO+ was local, but almost none of it is. The cost of providing ESO+ is pretty much the same regardless of where they're providing it.

ZOS doesn't have cheaper servers or cheaper development staff specifically for the Turkish market.

I get that they might want to have regionally lower prices based on customers' ability to pay, but there's only so much flexibility before they start losing money, and 45 liras seems like it's probably dropped below that threshold.

Caelnir

the1andonlyskwex wrote: »

Caelnir wrote: »

the1andonlyskwex wrote: »

Based on Google's exchange rates, it seems like other countries are paying the equivalent of 200+ liras per month. I get that people may be poorer in Turkey than in the US or the EU, but 45 liras still seems pretty low.

That said, I agree that the discrepancy between the 1 and 3+ month subscription options doesn't seem right.

They are not poorer in their own country. But they are indeed poorer when they step out of the borders. Other countries are paying 200+ liras per month but also they are earning equivalent to 5x more with their minimum salary. So please do not compare countries in that way.

It is indeed less for ZOS but such change also means losing that too. Steam regional pricing exists for a reason.

Sure, that argument would make sense if all (or even most) of the work involved in providing ESO+ was local, but almost none of it is. The cost of providing ESO+ is pretty much the same regardless of where they're providing it.

ZOS doesn't have cheaper servers or cheaper development staff specifically for the Turkish market.

I get that they might want to have regionally lower prices based on customers' ability to pay, but there's only so much flexibility before they start losing money, and 45 liras seems like it's probably dropped below that threshold.

To me, that also sounds like the most understandable reason. Even tho increase is way too much and I would %100 agree with you IF the prices for other plans has changed too. And I wouldn't mind slight price increase exactly for that reason.

If it was causing money loss for ZOS (which I am pretty sure it is not) then why the price is still same for other payment methods. That's why it makes no sense to me.

the1andonlyskwex

Caelnir wrote: »

the1andonlyskwex wrote: »

Caelnir wrote: »

the1andonlyskwex wrote: »

Based on Google's exchange rates, it seems like other countries are paying the equivalent of 200+ liras per month. I get that people may be poorer in Turkey than in the US or the EU, but 45 liras still seems pretty low.

That said, I agree that the discrepancy between the 1 and 3+ month subscription options doesn't seem right.

They are not poorer in their own country. But they are indeed poorer when they step out of the borders. Other countries are paying 200+ liras per month but also they are earning equivalent to 5x more with their minimum salary. So please do not compare countries in that way.

It is indeed less for ZOS but such change also means losing that too. Steam regional pricing exists for a reason.

Sure, that argument would make sense if all (or even most) of the work involved in providing ESO+ was local, but almost none of it is. The cost of providing ESO+ is pretty much the same regardless of where they're providing it.

ZOS doesn't have cheaper servers or cheaper development staff specifically for the Turkish market.

I get that they might want to have regionally lower prices based on customers' ability to pay, but there's only so much flexibility before they start losing money, and 45 liras seems like it's probably dropped below that threshold.

To me, that also sounds like the most understandable reason. Even tho increase is way too much and I would %100 agree with you IF the prices for other plans has changed too. And I wouldn't mind slight price increase exactly for that reason.

If it was causing money loss for ZOS (which I am pretty sure it is not) then why the price is still same for other payment methods. That's why it makes no sense to me.

I think the lower prices for longer subs are probably a mistake and they'll go up eventually. For your sake, I hope I'm wrong though.

Caelnir

the1andonlyskwex wrote: »

Caelnir wrote: »

the1andonlyskwex wrote: »

Caelnir wrote: »

the1andonlyskwex wrote: »

Based on Google's exchange rates, it seems like other countries are paying the equivalent of 200+ liras per month. I get that people may be poorer in Turkey than in the US or the EU, but 45 liras still seems pretty low.

That said, I agree that the discrepancy between the 1 and 3+ month subscription options doesn't seem right.

They are not poorer in their own country. But they are indeed poorer when they step out of the borders. Other countries are paying 200+ liras per month but also they are earning equivalent to 5x more with their minimum salary. So please do not compare countries in that way.

It is indeed less for ZOS but such change also means losing that too. Steam regional pricing exists for a reason.

Sure, that argument would make sense if all (or even most) of the work involved in providing ESO+ was local, but almost none of it is. The cost of providing ESO+ is pretty much the same regardless of where they're providing it.

ZOS doesn't have cheaper servers or cheaper development staff specifically for the Turkish market.

I get that they might want to have regionally lower prices based on customers' ability to pay, but there's only so much flexibility before they start losing money, and 45 liras seems like it's probably dropped below that threshold.

To me, that also sounds like the most understandable reason. Even tho increase is way too much and I would %100 agree with you IF the prices for other plans has changed too. And I wouldn't mind slight price increase exactly for that reason.

If it was causing money loss for ZOS (which I am pretty sure it is not) then why the price is still same for other payment methods. That's why it makes no sense to me.

I think the lower prices for longer subs are probably a mistake and they'll go up eventually. For your sake, I hope I'm wrong though.

I hope so too, because that means farewell ESO :<

Parrot1986

Caelnir wrote: »

the1andonlyskwex wrote: »

Caelnir wrote: »

the1andonlyskwex wrote: »

Based on Google's exchange rates, it seems like other countries are paying the equivalent of 200+ liras per month. I get that people may be poorer in Turkey than in the US or the EU, but 45 liras still seems pretty low.

That said, I agree that the discrepancy between the 1 and 3+ month subscription options doesn't seem right.

They are not poorer in their own country. But they are indeed poorer when they step out of the borders. Other countries are paying 200+ liras per month but also they are earning equivalent to 5x more with their minimum salary. So please do not compare countries in that way.

It is indeed less for ZOS but such change also means losing that too. Steam regional pricing exists for a reason.

Sure, that argument would make sense if all (or even most) of the work involved in providing ESO+ was local, but almost none of it is. The cost of providing ESO+ is pretty much the same regardless of where they're providing it.

ZOS doesn't have cheaper servers or cheaper development staff specifically for the Turkish market.

I get that they might want to have regionally lower prices based on customers' ability to pay, but there's only so much flexibility before they start losing money, and 45 liras seems like it's probably dropped below that threshold.

To me, that also sounds like the most understandable reason. Even tho increase is way too much and I would %100 agree with you IF the prices for other plans has changed too. And I wouldn't mind slight price increase exactly for that reason.

If it was causing money loss for ZOS (which I am pretty sure it is not) then why the price is still same for other payment methods. That's why it makes no sense to me.

This is pretty tough and would be great is ZoS would provide an update as to what drives their costs.

As has been called out there’s no “on-site” costs for operating in turkey however the lira to dollar history has been pretty volatile in the last 6 months and may be a driver since lira has gone from 10 lira to 1 USD to 18 to 1 USD in under a year.

The cost for ZoS doesn’t really change but they will forecast their subscription revenue in USD and this almost halves the true amount they make from Turkish players.

I’m speculating with this mind you but it could be the cause of the increase albeit the increase seems to either take into account further changes in the rates or claw back money lost. Either way not great for those in countries with more volatile currencies in general.

Caelnir

Parrot1986 wrote: »

Caelnir wrote: »

the1andonlyskwex wrote: »

Caelnir wrote: »

the1andonlyskwex wrote: »

Based on Google's exchange rates, it seems like other countries are paying the equivalent of 200+ liras per month. I get that people may be poorer in Turkey than in the US or the EU, but 45 liras still seems pretty low.

That said, I agree that the discrepancy between the 1 and 3+ month subscription options doesn't seem right.

They are not poorer in their own country. But they are indeed poorer when they step out of the borders. Other countries are paying 200+ liras per month but also they are earning equivalent to 5x more with their minimum salary. So please do not compare countries in that way.

It is indeed less for ZOS but such change also means losing that too. Steam regional pricing exists for a reason.

Sure, that argument would make sense if all (or even most) of the work involved in providing ESO+ was local, but almost none of it is. The cost of providing ESO+ is pretty much the same regardless of where they're providing it.

ZOS doesn't have cheaper servers or cheaper development staff specifically for the Turkish market.

I get that they might want to have regionally lower prices based on customers' ability to pay, but there's only so much flexibility before they start losing money, and 45 liras seems like it's probably dropped below that threshold.

To me, that also sounds like the most understandable reason. Even tho increase is way too much and I would %100 agree with you IF the prices for other plans has changed too. And I wouldn't mind slight price increase exactly for that reason.

If it was causing money loss for ZOS (which I am pretty sure it is not) then why the price is still same for other payment methods. That's why it makes no sense to me.

This is pretty tough and would be great is ZoS would provide an update as to what drives their costs.

As has been called out there’s no “on-site” costs for operating in turkey however the lira to dollar history has been pretty volatile in the last 6 months and may be a driver since lira has gone from 10 lira to 1 USD to 18 to 1 USD in under a year.

The cost for ZoS doesn’t really change but they will forecast their subscription revenue in USD and this almost halves the true amount they make from Turkish players.

I’m speculating with this mind you but it could be the cause of the increase albeit the increase seems to either take into account further changes in the rates or claw back money lost. Either way not great for those in countries with more volatile currencies in general.

Yeah I would agree with what you say only if they have changed other payment methods too. Because they are at their original prices as I mentioned before. And sometimes it can get annoying when people blame you for paying less than they do.As it would be only fair if I complained why they earn more than I do.

That's the only reason what it makes me think it is not only about inflation. Hoping to get an answer and maybe enlighten me if they will change the prices on other methods soon too. So I don't waste my time with it.

Troodon80

the1andonlyskwex wrote: »

I think the lower prices for longer subs are probably a mistake and they'll go up eventually. For your sake, I hope I'm wrong though.

This would make the most sense. According to exchange rates, as you said, a 30 day subscription at 12.99 EUR would cost around 237 TRY. GBP to TRY would also work out at around 216 and USD's 14.99 would be 268 TRY. Obviously there are regional prices to consider, which might explain why it's "only" 129.00 rather than 200+. Similar, for @Caelnir's sake, I hope it's wrong, but it would seem likely that the rest of the options are low and that these will eventually take a hike.

Using 129.00 as the base, and considering this is a multiple of 10 from EUR prices, I'm judging the TRY prices as follows:


Hardly scientific and probably inaccurate. But this is what I would be looking at were I in this circumstance.

OnnuK

Your reaction is for 200% sudden increase for monthly sub, which is understandable.

But we all know that Steam and ESO keeps the exchange rate so low for years, instead of gradual increase they choose to freeze it until there is no way they can hold. But still they keep the yearly sub same as almost 3-4 years (BTW thank you ZOS & Steam).

From these prices I can asume, ZOS wants Turkish players to sub at least 3 months, they use price tool to adjust it.

[UPDATE] : As of today 10th August 2022 steam increased the yearly sub prices 2.85 times! This will weaken already weak Turkish ESO player base

Caelnir

OnnuK wrote: »

Your reaction is for 200% sudden increase for monthly sub, which is understandable.

But we all know that Steam and ESO keeps the exchange rate so low for years, instead of gradual increase they choose to freeze it until there is no way they can hold. But still they keep the yearly sub same as almost 3-4 years (BTW thank you ZOS & Steam).

From these prices I can asume, ZOS wants Turkish players to sub at least 3 months, they use price tool to adjust it.

My reaction was mostly to "why such difference?". But yes, that was our final take about it too. I understand that 45 liras looks quite low for a month. So I assume that's their way of saying; "45 liras looks too low for our 1 month of service YET we don't really actually mind it. But for the sake of it not looking ridiculous on our records we want you to sub for at least 3 months to stay relevant" which is.. fine by me.

Treeshka

Prices have been adjusted and they are similar to one month price.

Caelnir

Treeshka wrote: »

Prices have been adjusted and they are similar to one month price.

I just noticed that too. Even tho I love the game that means I am quitting ESO unfortunately.

Jaimeh

This must be a mistake OP, the one month sub cannot be 3 times more expensive than all three months together, even if they did adjust the prices, it doesn't make sense. Summoning @ZOS_Kevin if they can hopefully have a look into this.

Treeshka

Well sadly the prices make sense based on the current exchange rates, and it will probably increase more if the exchange rate goes up for the said currency.

Caelnir

Treeshka wrote: »

Well sadly the prices make sense based on the current exchange rates, and it will probably increase more if the exchange rate goes up for the said currency.

They already overturned it so I doubt that. Prices makes sense when looked from outside but with those price increases a year long ESO+ and buying chapter will be equal to 1 month of house rent here.Can I afford it? Yes. Is it worth it? Absolutely not.

HanzeeBokeem

I hope a solution can be found, @Caelnir would be a huge loss to the EU PC server and housing community

Troodon80

I took a look over on SteamDB and I see my prediction was unfortunately very close to reality in terms of prices.

https://steamdb.info/sub/131853/
https://steamdb.info/sub/131854/
https://steamdb.info/sub/321971/

Lucceo

Hello,

I signed up to forums just to complain about these new prices for Turkey

I've been playing for 4 years and on a recurring 6-month ESO+ membership for last 2 years. It went up to 655 TL from 215 TL.
More than a 200% increase!

I understand the exchange rate thing and wouldn't mind a reasonable increase but these prices are just ridiculously high for us.. (BTW High Isle DLC went up to 350TL from 200TL. A 75% increase. This is what I mean by reasonable. Still high price for us but reasonable increase)

I hope someone does something about this before it's too late for us.

greyfox313

Most players, myself included, think it's too high and they probably won't be able to buy it.