How would you improve the crown store?

UGotBenched91

For me I wish they’d release a calendar of what items will become available. I’m waiting for multiple things I’m willing to pay for but I have to play a guessing game of when they will be available. Having a schedule/calendar of when items cycle would be beneficial.

In a perfect world we wouldn’t need a crown store and you could earn everything in game but that’s never going to happen. So, I wish everything was just available. I understand the “business” of cycling items but man ZOS you’d already have my money if you’d just release some of these cosmetics I’m waiting for.

Beardimus

Add a Guild Store/Bank assistant.
Or add them to the current ones
Would pay 10k

Salvas_Aren

remove crown crates, or buff the chances/reduce the costs for that gambling feces

buff banker, merchant and fence to full function

add a port-out wayshrine for housing

maybe introduce multiset crafting benches, although non crown benches would be preferred, but it could also be a mix, like a base bench for crowns and attuning tokens for writs

allow to dye mounts

add monthly crown gems to ESO+

SammyKhajit

No more Pacrooti and having stuff locked behind gems and crates.

Tremuto

Lower the prices by like iunno 50%. Some of the jank in there is wildly expensive.

Mettaricana

Salvas_Aren wrote: »

remove crown crates, or buff the chances/reduce the costs for that gambling feces

buff banker, merchant and fence to full function

add a port-out wayshrine for housing

maybe introduce multiset crafting benches, although non crown benches would be preferred, but it could also be a mix, like a base bench for crowns and attuning tokens for writs

allow to dye mounts

add monthly crown gems to ESO+

Crates need to be like 1$ or 100 crowns but no touching drop rate cuz if they stay the same thats many more chances than the 4 tries for 1500 crowns

Chaos2088

Make things a lot cheaper.......also get rid of crown crates....

Tommy_The_Gun

I think that Crown store does not need any improvements...

I mean it is the only thing in game that works and is bug free. And if by any chance something there does not work, ZOS is able to put both EU & NA servers down at any given time (even on weekends when less people works) and fix it in half an hour.

If only they were able to put down both servers whenever there is a bug, and make precision patch to hot-fix every bug in game (or at least the most critical & more important ones)... I think it would be literally the best mmo on the market, drawing more people and incising player base and ZOS $ income....

... Wait a second.

If Crown Store is there to increase ZOS income, then.. In order to make it work better, all they have to do is to fix other stuff that draws players away...

meekmiko

Actually rotate out ALL costumes, tattoos, accessories, hairstyles, mounts, and pets at least once a year.
A lot of the same stock has been in there for actual years.

Daemons_Bane

Improve the rotation system

udaba

Make everything 50% cheaper

tomofhyrule

Actually release things.

Stop giving us one or two new things a month. Your art team has made a lot of things, and now all of them are sitting on the shelf making no money because you're tying to promote the newest set of Radiant Apex mounts at the expense of everything else.

I feel like the Crates are currently the only thing in the store that makes money, so that's why the store is focusing on them so heavily. But they're the only thing that makes money because it's one of the few new things in the store every three months. Basically nothing else in the store hasn't changed in ages, so people have already bought what they want. I can guarantee that if they threw up a bunch of new (or old, or unreleased NPC) hairstyles, the store would get a lot of action.

I'd like to see the store rotate stock every so often, so we have a reason to go through and buy stuff. And, you know, so that we can get older stuff without hoping it's one of the two old things selected for the next crate season.

Dragonredux

Option to pay with either gems or crowns.

More stuff for ESO+ members than a statue and maybe 1 deal.

Girl_Number8

•Lower the prices rather then raising them

•Add more items to the crown store over the crates like they did in the beginning. Also, improve the quality. A lot of older items really are amazing.

•Have better customer service on purchases

•Since crates are here to stay. They need to adjust the items to be worthy of the gems they cost and not look like a shady carnival prizes

•Finally add a luxury makeup package 💄 to the crown store. The best eyeshadows and lipstick shouldn’t be in a few crown crate seasons. That’s my small ask.

AcadianPaladin

Dump crates and offer everything related to the crown store for crowns in the normal crown store.

I happily buy things that strike my fancy for crowns when I know exactly what I'm getting for my crowns. I never have and never will buy a mystery box because I don't know exactly what I'm getting for my money. So in my case, every single thing offered via crates gets totally ignored. Lost business opportunity if you ask me but, hey, what do I know?

Odovacar

Buff the chances of radiant apex mounts. I understand these rewards are suppose to be rare but its damn near too rare when you look at how much people spend to just get nada.

Rukia541

Make everything free

Suddwrath

Remove the loot boxes ("crown crates") and allow players to purchase the individual items and allow for all listed items to be purchased with either crowns or gold (similar to houses).

Iccotak

1. Make things cheaper to some degree across the board. (People would buy more)
2. Have more Sale Deals for ESO+ members.
3. Implement more in-game obtainable cosmetics like mounts so then players don’t feel a bit cheated for so many of the cosmetics being on the crown store.
4. Reduce prices of Crown Crates - people would buy more of them and they’d get higher chances for radiant apex mounts

Either that or just make Radiant Apex Mounts obtainable with Crown Gems.

Faiza

SammyKhajit wrote: »

No more Pacrooti and having stuff locked behind gems and crates.

No more crates, sure...but no more Pacrooti?

Kalik_Gold

Allow gold to purchase crowns. Directly from in game. If a customer/gamer wants to grind instead. It shouldn't be an issue where he has to risk his gold to scammers.

LadySinflower

How would I improve the crown store?

1. No more crown gems. It is so far beyond unfair that only people who spend money on crown crates can exchange junk items for gems! To make it even worse, those items sold for gems can't be gifted! Not fair. Not cool. If gems stayed, the items would be offered for a higher price in crowns. The only use for gems would be to reduce the price of an item. 10 gems or 100 crowns, for example, as a price for something.
2. Reduce all prices by at least 25%-30%. It's digital, cosmetic, nonessential stuff! It's not worth the prices they charge, especially the crown exclusive large homes.
3. Anything in a crown crate can be purchased also. The "fun" of a crown crate is the possible surprise of receiving an apex mount or other really cool item for the cheap price of the crate. People who don't want to "gamble" with crates should also have access to those things. Also see #7 below.
4. Everything is giftable and can also be purchased for gold (in addition to crowns) without having to "buy crowns" from another player. This includes the furniture items in the purchase tab of the housing editor.
5. I'm struggling with saying I wouldn't allow limited time items because there is merit to some things being available only on holidays, etc. But I really dislike limited time items (mostly houses) that disappear and you never know if they will come back. Maybe the compromise is that everything must be put on a calendar fully accessible to everyone so we know when things will be back.
6. Everything is always discounted for ESO+ members.
7. I hate the crates and would like to see them go away. If they are kept, reduce prices and see above (#3). Nothing should be exclusive to crates. If crates exist, they give only the possibility of getting a more expensive item for the price of the crate. Junk items not wanted refund a percentage of the item cost in crowns, not gems.

How about just make the crown store go away? Barring that, these are my ideas.

SammyKhajit

Faiza wrote: »

SammyKhajit wrote: »

No more Pacrooti and having stuff locked behind gems and crates.

No more crates, sure...but no more Pacrooti?

Perhaps make a quest where Pacrooti is punished for his crime of enabling the crates scheme. At the end, player has the choice to let him live as a humble monk in Elsweyr or kill him off 🤣

AinSoph

Daily Quest givers in furnishing form

bluebird

1. Establish a regular rotation of items:
It doesn't help neither the developers, nor the players that 90% of Crown Store items are permanently unavailable for sometimes years at a time. Certain items haven't been put on sale for over 3 YEARS. When they do return, they are also often up for 4 days only. This makes absolutely no sense.

There are TONS of Crown Store assets that are gathering dust on a shelf somewhere, instead of being offered for sale and HAVING A CHANCE to make money from them. ZOS would be delusional to think that the LTO sales they made over 4 DAYS 2 YEARS ago is better for them, than all the sales they could have made over 2 YEARS of the item was available more regularly.

Other MMOs with such crappy microtransactions REGULARLY rotate their items. GW2 does this seasonally, switching all costumes, pets, gliders, mount licenses and other items. NOT like ESO which leaves the same 1 Skin and same 20 Costumes and same 5 Mounts in the Store for years, and only adds newer stuff for 4 days at a time, at irregular intervals. BRING BACK houses, costumes, mounts, Crown Crates more regularly into a rotation. We have tons of people wanting to throw their money at the screen, but you don't give them the chance, because you refuse to sell 90% of your CS stuff.

2. Revise Crown Prices to fit a reasonable overall standard:
Crown prices are all over the place, many of them insanely overpriced. The entire Thieves Guild DLC for example, with hours of quests, tons of voiced characters, a trial, a skill line, and a Fence assistant with functionality costs 2k Crowns. A single House Guest with a dozen recorded lines costs 2.5k. Clearly it doesn't take more money to develop a single furnishing item than an ENTIRE DLC.

Furnishing prices should be similarly standardized. Fabricant Trees for example (Crown Store exclusive ones) are 140c for one blue tree, but 870c for one purple tree. Meanwhile you can get a much nicer animated tree with falling petals all around it for 2,000 gold at a vendor. You must be nuts to think people will pay those Crowns.

Rather than pricing items at exorbitant amounts, and selling them for a minuscule number of sea-mammals, price them less and sell them to exponentially more people. When I see a single tree for 870c I will never buy it and instead look for cheaper alternatives, but when I see items priced more reasonably, I consider that a fair price and buy several.

3. Revise your Crown Crate / Crown Gem policy:
Before you try to sell us that Crown Gems are so great because they allow you buy things you want directly if you are unlucky, let me inform you that other games with Gambling Crates ALLOW YOU TO TRADE THE ITEMS WITH OTHER PEOPLE. I want an outfit in SWTOR that was in a Gambling Crate? I go to the player auction network and buy it for ingame money, because it's tradeable. I want a weapon skin in GW2 that was in a LTO Gambling Crate season a YEAR ago, I can go to the player auction house and buy it from them right now. Imagine if you could do the same in ESO: Have Crate items in tradeable Runeboxes, and have skins come on Motif Pages and Books (as they used to, before you made them a direct unlock so that people can't extract unwanted crappy skins for Gems) so they are tradeable.

Meanwhile, in ESO, the only way to acquire tons of cosmetics is to get them from the Crates at the time they are available (which is easily over 2 YEARS - IF they return at all). Cosmetics and character customisation is a large part of an MMO, and you're locking 90% of your cosmetics, mounts, etc. behind the Crown Store; not just that but Limited Time Offers in the Crown Store; and most commonly behind Gambling Crates that are LTOs and also untradeable. WTH do you think you're doing?

Crown Gem-like mechanics in GW2 for example (tokens you get from their gambling chests) are used so you can directly purchase rare drops from the Gambling Crates that you had a chance to get but didn't, and can't buy from other players. So that would mean that you'd have a chance to get Radiant Apex from the Crates when they are available, or could use those accumulated bad-luck-tokens to buy them directly afterwards. Instead in ESO, there is no way to acquire Radiant Apex (which most effort and development time goes into) other than getting 0.1% lucky at the exact time the Crates are offered, and Crown Gems are used for exclusives that are made for Crown Gems alone - like many unique pets (that again have most effort and dev time go into them, not just being reskins like 90% of others). This is super scummy.

UGotBenched91

bluebird wrote: »

1. Establish a regular rotation of items:
It doesn't help neither the developers, nor the players that 90% of Crown Store items are permanently unavailable for sometimes years at a time. Certain items haven't been put on sale for over 3 YEARS. When they do return, they are also often up for 4 days only. This makes absolutely no sense.

There are TONS of Crown Store assets that are gathering dust on a shelf somewhere, instead of being offered for sale and HAVING A CHANCE to make money from them. ZOS would be delusional to think that the LTO sales they made over 4 DAYS 2 YEARS ago is better for them, than all the sales they could have made over 2 YEARS of the item was available more regularly.

Other MMOs with such crappy microtransactions REGULARLY rotate their items. GW2 does this seasonally, switching all costumes, pets, gliders, mount licenses and other items. NOT like ESO which leaves the same 1 Skin and same 20 Costumes and same 5 Mounts in the Store for years, and only adds newer stuff for 4 days at a time, at irregular intervals. BRING BACK houses, costumes, mounts, Crown Crates more regularly into a rotation. We have tons of people wanting to throw their money at the screen, but you don't give them the chance, because you refuse to sell 90% of your CS stuff.

2. Revise Crown Prices to fit a reasonable overall standard:
Crown prices are all over the place, many of them insanely overpriced. The entire Thieves Guild DLC for example, with hours of quests, tons of voiced characters, a trial, a skill line, and a Fence assistant with functionality costs 2k Crowns. A single House Guest with a dozen recorded lines costs 2.5k. Clearly it doesn't take more money to develop a single furnishing item than an ENTIRE DLC.

Furnishing prices should be similarly standardized. Fabricant Trees for example (Crown Store exclusive ones) are 140c for one blue tree, but 870c for one purple tree. Meanwhile you can get a much nicer animated tree with falling petals all around it for 2,000 gold at a vendor. You must be nuts to think people will pay those Crowns.

Rather than pricing items at exorbitant amounts, and selling them for a minuscule number of sea-mammals, price them less and sell them to exponentially more people. When I see a single tree for 870c I will never buy it and instead look for cheaper alternatives, but when I see items priced more reasonably, I consider that a fair price and buy several.

3. Revise your Crown Crate / Crown Gem policy:
Before you try to sell us that Crown Gems are so great because they allow you buy things you want directly if you are unlucky, let me inform you that other games with Gambling Crates ALLOW YOU TO TRADE THE ITEMS WITH OTHER PEOPLE. I want an outfit in SWTOR that was in a Gambling Crate? I go to the player auction network and buy it for ingame money, because it's tradeable. I want a weapon skin in GW2 that was in a LTO Gambling Crate season a YEAR ago, I can go to the player auction house and buy it from them right now. Imagine if you could do the same in ESO: Have Crate items in tradeable Runeboxes, and have skins come on Motif Pages and Books (as they used to, before you made them a direct unlock so that people can't extract unwanted crappy skins for Gems) so they are tradeable.

Meanwhile, in ESO, the only way to acquire tons of cosmetics is to get them from the Crates at the time they are available (which is easily over 2 YEARS - IF they return at all). Cosmetics and character customisation is a large part of an MMO, and you're locking 90% of your cosmetics, mounts, etc. behind the Crown Store; not just that but Limited Time Offers in the Crown Store; and most commonly behind Gambling Crates that are LTOs and also untradeable. WTH do you think you're doing?

Crown Gem-like mechanics in GW2 for example (tokens you get from their gambling chests) are used so you can directly purchase rare drops from the Gambling Crates that you had a chance to get but didn't, and can't buy from other players. So that would mean that you'd have a chance to get Radiant Apex from the Crates when they are available, or could use those accumulated bad-luck-tokens to buy them directly afterwards. Instead in ESO, there is no way to acquire Radiant Apex (which most effort and development time goes into) other than getting 0.1% lucky at the exact time the Crates are offered, and Crown Gems are used for exclusives that are made for Crown Gems alone - like many unique pets (that again have most effort and dev time go into them, not just being reskins like 90% of others). This is super scummy.

See I thought everything cycled atleast once a year. That’s disappointing that items haven’t returned in years. Really hoping for bright throat

Vlad9425

1. Lower prices for stuff, too much stuff in the crown store is overpriced.
2. Actually release stuff which we’ve noticed NPCs wearing / using, your art and design team have already created so much cool stuff which isn’t available to players for some reason.
3. Remove crown crates, let us buy the stuff we want directly with crowns not gamble for it.
4. Bring back older items once a year for a short duration so players who missed out on stuff have a chance to get previously released items.

Starlock

Just in general, make it less of a scam shop. Some easy ways to make a cash shop more ethical:

• Price Transparency. All items in the cash shop should be purchased directly with real world currency, making their actual cost both very consistent for the customer and extremely transparent. Fake currencies like "crowns" or "gems" and all of that shouldn't exist as they make it harder for customers to track what they are truly spending.
• Cash Shop Alternatives. All items in the cash shop should have an equivalent in-game alternative to earning them (no cash shop exclusives!) and these should be mentioned in the cash shop description for the purchase itself. This should not be done in a way as to worsen the problem of solution selling in the cash shop.
• Marketplace. One way of ensuring all cash shop items are available to all players (in principle) is to unbind them from accounts and allow them to be traded on an in-game marketplace like most other items in the game. If fake currency must remain, this marketplace would also include a secure gold-to-fakecurrency conversion in-game as well.

There's more that could be done, of course, but this would be an important starting point. Content expansions proper would be exceptions to the last two points - those should rightly be purchased with real money proper only from a storefront - and ALL of those expansions should be included in the sub (including the chapters).

Sarannah

1: Make radiant apex mounts available for 2500 crown gems each. This should also prevent crown crates from being labeled as gambling.
2: Add a history which shows the starting amount of crowns, what we bought and for how much, and how many crowns are left.
3: A wayshrine furniture.
4: A change to dye's. Instead of getting a three-colored-one-off dye, allow players to buy dye's per color. (permanent unlock)
5: Change the amount of outfit slots to accountwide.
6: As subscriber reward I'd remove the statues, but add a new stock of not-currently-buyable's on the store for subscribers only. A stock with unavailable items which rotates every month.

SickleCider

Nuke from orbit

Vevvev

Ability to preview dyes on outfits and motifs before I buy them.