Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
BackStabeth wrote: »
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
I can tell you don't know a lot about "corporate managers". You have a very "TV" view of a manager.It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
I can not agree more. In fact, I feel like I am treated like their enemy instead of a valued customer. From a business perspective this makes no sense at all. Something is definitely not adding up.
BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
I can not agree more. In fact, I feel like I am treated like their enemy instead of a valued customer. From a business perspective this makes no sense at all. Something is definitely not adding up.
A lot of businesses use LTO marketing. I am talking about large, very successful businesses. Something seems to add up since these large successful businesses have been using LTO marketing for years, decades even.
BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
I can not agree more. In fact, I feel like I am treated like their enemy instead of a valued customer. From a business perspective this makes no sense at all. Something is definitely not adding up.
A lot of businesses use LTO marketing. I am talking about large, very successful businesses. Something seems to add up since these large successful businesses have been using LTO marketing for years, decades even.
Many of these businesses use actual product though and have to manufacture them. This....this makes no sense
BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
I can not agree more. In fact, I feel like I am treated like their enemy instead of a valued customer. From a business perspective this makes no sense at all. Something is definitely not adding up.
A lot of businesses use LTO marketing. I am talking about large, very successful businesses. Something seems to add up since these large successful businesses have been using LTO marketing for years, decades even.
BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
I can not agree more. In fact, I feel like I am treated like their enemy instead of a valued customer. From a business perspective this makes no sense at all. Something is definitely not adding up.
A lot of businesses use LTO marketing. I am talking about large, very successful businesses. Something seems to add up since these large successful businesses have been using LTO marketing for years, decades even.
Not on digital goods it does not. Not when the LTO was available 3 years ago and in that three years there are literally thousands upon thousands of people who'd be willing to spend the money if the product was available.
LTO in the real world are also often based on a limited supply run. The manufacturer gets buy of some parts being phased out by a supplier and creates a "limited run" "special edition" item to pad the bottom line. Digital products do not adhere to these same rules.
It is a 100% absolute that ZOS current policies regarding crown store items and LTO are in fact bringing in less money.
The ONLY way this would not be true, is if the player base is much much smaller than is alluded to. It simple math.
BackStabeth wrote: »I recently requested the Lakemire Xanmeer Manor, and was denied.
This is the form message I received:
"After review I regret to inform we are unable to grant the item requested. We have recently made a new policy change. Unfortunately we are unable to make the exceptions we made previously anymore. "
I pursued this further, as I think this is ludicrous, you have a customer whom you can make happy by doing something very simple and easy, and it's a digital item. This has commonly been done in the past, so there is precedent.
I'm disappointed mind you, the whole limited time housing thing seems idiotic from my point of view. Give your customers what they want, make them happy as often as is possible seems a far better practice to me.
" it was always a case by case exception moreso a courtesy. Therefore there is no player facing policy to be seen, this is all internal and private information."
So this seems like there is no policy? Yet there was some sort of internal policy made? It's all conflicting and hard to understand how they come to these decisions to deny people, and yet not say anything on the forums nor allow their first level support to address these requests, which seems far better to do. Just outright say you are not going to grant any requests.
"Furthermore there is none higher than me that would make an exception in this case as all matters of item request relating to the crown store go through me."
By the way this person's name is "Nicholas" evidently Nicholas is the person you always get when you request a limited time house to be sold to you. So Nicholas is who you will eventually come into contact with and it's Nicholas's policy to deny you what you are requesting. It used to be just a few month's ago that they allowed these requests, but Nicholas has evidently decided for some arbitrary reason to now deny these requests. This was his answer to my request.
"we do look and feedback and all our official channels so yes if there are alot of requests for certain content it is much more likely to be seen sooner rather than later"
My take away from this is instead of granting any requests, they now refuse them outright because of some arbitrary internal policy they cannot talk about. Instead, it seems they are encouraging people to post their requests on the crown store forum. This to me seems that they are attempting to get us, the players, to create excitement over previous crown store items, to generate the interest and then simply offer for sale whatever gets the most attention at whatever given time they decide to grace us with the decision to grant us a crown store limited item. It's like sorting out your recycle material so the garbage company can make money off your labor.
Anyway, I'm deeply disappointed with the way this entire thing was handled. If this arbitrary decision, this policy so to speak was recently changed then say so clearly in the forum instead of playing games with customers. When a customer requests a limited time item, then direct your first level support to tell them about this new arbitrary internal policy not to grant any limited time housing sale requests. Officially post on the threads like this that talk about requesting the housing, or remove them all together.
There are ways to handle things, and ways that cause your customers to become angry and upset. It seems ZOS has failed in this respect as well. It's so easy and simple to just come out and say that this is an internal arbitrary policy change, that these requests will be denied when requested. Or hey, you could also just come out and say you don't want to make your customers happy.
SantieClaws wrote: »This one agrees. Why not have goods available when you have a customer who wants to buy?
You may get an extra sale or two from those who feel rushed to purchase when something is on a limited time offer - but you lose far more sales when you do not have the item available for new players or for people who were just unlucky enough to be away that week.
You can look at your metrics and your spreadsheets and your marketing textbooks. The one thing you are not paying attention to is your customers.
You do not have issues with stock availability or storage. You are shooting yourself in the paws with your present approach.
This one is not saying have all the things all the time if that really is much too far from what you mistakenly believe is to your advantage - but each house should be available for at least one week in any three month period. That way people know they will not have to wait more than three months for a house they want.
Plenty of other distractions in Outside World for a Tamriel traveller yes. Houses keep people busy. They keep them coming back. Consider not just what you sell but how what you sell is used. Be smart about this perhaps? Smarter than at present.
Yours with paws
Santie Claws
ZOS being a large company doesn't mean they always make the best decisions all the time (that's a logical fallacy, an argument from authority), and even if they are making profit, it doesn't mean they couldn't make much more profit if they tried things differently. People can't provide evidence for what ZOS didn't try, so you can't dismiss the discussion because ZOS have no data from sales they didn't even try to make.Please provide your supporting evidence that Zos is in fact bringing in less money.BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
I can not agree more. In fact, I feel like I am treated like their enemy instead of a valued customer. From a business perspective this makes no sense at all. Something is definitely not adding up.
A lot of businesses use LTO marketing. I am talking about large, very successful businesses. Something seems to add up since these large successful businesses have been using LTO marketing for years, decades even.
Not on digital goods it does not. Not when the LTO was available 3 years ago and in that three years there are literally thousands upon thousands of people who'd be willing to spend the money if the product was available.
LTO in the real world are also often based on a limited supply run. The manufacturer gets buy of some parts being phased out by a supplier and creates a "limited run" "special edition" item to pad the bottom line. Digital products do not adhere to these same rules.
It is a 100% absolute that ZOS current policies regarding crown store items and LTO are in fact bringing in less money.
The ONLY way this would not be true, is if the player base is much much smaller than is alluded to. It simple math.
Zos is the only one that can see their revenue from the crown store, specifically revenue increases from full price crown sales during LTO offerings.
Sure, we can offer our opinions on the matter but we lack the insight into Zos revenue to base them on actual information. I would expect the largest private gaming developers in the world, a company that has grown to be worth billions of dollars has analysts that can determine this with real information and advise the company properly.
EDIT: Offering the homes all year round, leading to the sale of a few more homes, is not what increases revenue for Zos. Selling crowns are the revenue source, not homes. The LTO is used to drive the sale of crowns at full price. Offering the homes all year long would likely mean more players that would have bought crowns at full price will just wait until they can buy for 60% of their cost, hence reducing revenue.
As such Zos could care less if they could sell a few more of those homes and mounts if they were offered all year long. They are interested in selling crowns at the highest value they can. That is what is important.
Araneae6537 wrote: »chuck-18_ESO wrote: »"BackStabeth wrote: »Anyway, I'm deeply disappointed with the way this entire thing was handled. If this arbitrary decision, this policy so to speak was recently changed then say so clearly in the forum instead of playing games with customers. When a customer requests a limited time item, then direct your first level support to tell them about this new arbitrary internal policy not to grant any limited time housing sale requests. Officially post on the threads like this that talk about requesting the housing, or remove them all together.
There are ways to handle things, and ways that cause your customers to become angry and upset. It seems ZOS has failed in this respect as well. It's so easy and simple to just come out and say that this is an internal arbitrary policy change, that these requests will be denied when requested. Or hey, you could also just come out and say you don't want to make your customers happy.
This says everything I could say on the matter perfectly. I informed "Nicholas" that it was more than a slap in the face to a paying customer who had been assured YEARS AGO that this service would be available to him.
I certainly won't be investing another dime in the game after this insulting and arbitrary about-face.
As a sidenote, I find it more than a little amusing that I've always gotten a survey after contacting Support, and always had reason to give them a glowing review. The one time I'm unhappy, though? No survey. Sus.
You had been assured that you could buy a house this way?
chuck-18_ESO wrote: »Araneae6537 wrote: »chuck-18_ESO wrote: »"BackStabeth wrote: »Anyway, I'm deeply disappointed with the way this entire thing was handled. If this arbitrary decision, this policy so to speak was recently changed then say so clearly in the forum instead of playing games with customers. When a customer requests a limited time item, then direct your first level support to tell them about this new arbitrary internal policy not to grant any limited time housing sale requests. Officially post on the threads like this that talk about requesting the housing, or remove them all together.
There are ways to handle things, and ways that cause your customers to become angry and upset. It seems ZOS has failed in this respect as well. It's so easy and simple to just come out and say that this is an internal arbitrary policy change, that these requests will be denied when requested. Or hey, you could also just come out and say you don't want to make your customers happy.
This says everything I could say on the matter perfectly. I informed "Nicholas" that it was more than a slap in the face to a paying customer who had been assured YEARS AGO that this service would be available to him.
I certainly won't be investing another dime in the game after this insulting and arbitrary about-face.
As a sidenote, I find it more than a little amusing that I've always gotten a survey after contacting Support, and always had reason to give them a glowing review. The one time I'm unhappy, though? No survey. Sus.
You had been assured that you could buy a house this way?
Not a house, but a limited-time furnishing item, the Transliminal Rupture. I'd been told that it was common place for people to request purchases of the like, and that I could contact them to acquire more Ruptures at 1,000 Crowns each any time I like. I've planned multiple projects around being able to make similar purchases. Hence why I;m so angry about the change.
ZOS being a large company doesn't mean they always make the best decisions all the timePlease provide your supporting evidence that Zos is in fact bringing in less money.BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
I can not agree more. In fact, I feel like I am treated like their enemy instead of a valued customer. From a business perspective this makes no sense at all. Something is definitely not adding up.
A lot of businesses use LTO marketing. I am talking about large, very successful businesses. Something seems to add up since these large successful businesses have been using LTO marketing for years, decades even.
Not on digital goods it does not. Not when the LTO was available 3 years ago and in that three years there are literally thousands upon thousands of people who'd be willing to spend the money if the product was available.
LTO in the real world are also often based on a limited supply run. The manufacturer gets buy of some parts being phased out by a supplier and creates a "limited run" "special edition" item to pad the bottom line. Digital products do not adhere to these same rules.
It is a 100% absolute that ZOS current policies regarding crown store items and LTO are in fact bringing in less money.
The ONLY way this would not be true, is if the player base is much much smaller than is alluded to. It simple math.
Zos is the only one that can see their revenue from the crown store, specifically revenue increases from full price crown sales during LTO offerings.
Sure, we can offer our opinions on the matter but we lack the insight into Zos revenue to base them on actual information. I would expect the largest private gaming developers in the world, a company that has grown to be worth billions of dollars has analysts that can determine this with real information and advise the company properly.
EDIT: Offering the homes all year round, leading to the sale of a few more homes, is not what increases revenue for Zos. Selling crowns are the revenue source, not homes. The LTO is used to drive the sale of crowns at full price. Offering the homes all year long would likely mean more players that would have bought crowns at full price will just wait until they can buy for 60% of their cost, hence reducing revenue.
As such Zos could care less if they could sell a few more of those homes and mounts if they were offered all year long. They are interested in selling crowns at the highest value they can. That is what is important.(that's a logical fallacy, an argument from authority), and even if they are making profit, it doesn't mean they couldn't make much more profit if they tried things differently. People can't provide evidence for what ZOS didn't try, so you can't dismiss the discussion because ZOS have no data from sales they didn't even try to make.
ZOS's Black Friday sales were lackluster compared to other sellers - do you really think that ZOS not offering most of their LTOs for Black Friday is because they know better than 90% of all other marketing sectors, sellers and games? Surely you can't insist that professional marketing people know best, when what they do goes against what the majority of professional marketing people do.
People don't buy Crowns at full price to have Crowns at full price - they buy Crowns to spend on items. More items available - more people having a reason to buy Crowns. Items available for longer - item reaches more of their target demographic and more people have a chance to make a purchase.
People who buy full-priced Crowns on the spot during a 4-day LTO are a minuscule proportion of the entire ESO demographic and potential buyerbase, so it's wrong to focus on that alone, when there are other factors not accounted for. Even with an LTO, many people will just use their ESO+ Crowns, or their stocked up sales Crowns; or, since houses have become giftable, they just buy it with gold from sellers that stock up during a Crown sale. So you can't believe that focusing on 'more people buy Crowns if LTOs are available' gives even a remotely accurate and whole picture. Because the second part of that data is 'more people buy Crowns if LTOs are available, than if no LTOs are available' - not - 'more people buy Crowns if LTOs are available, than if the item is available not as an LTO'. Obviously the only thing to conclude is that more items available than baseline times mean more sales than baseline times, not that being limited is better for sales than being available.So ZOS is gambling on the chance that the blue section within the LTO window is greater than the green and pink sections throughout the year combined; and specifically that the fraction that buys Crowns on the spot in 4 days (rather than using saved Crowns or gold) is greater than the same fraction among the entire year. Fear Of Missing Out is just one aspect - there are others that ZOS is missing such as ability to Impulse-Buy and having an attractive, tempting display (rather than the meager offerings in their shopping window for most of the year). If people have things to spend Crowns on, they buy more Crowns. What a shocker.
- Of the people who do buy the item in a 4-day LTO (green, pink and blue combined), only a fraction will use freshly-bought full-priced Crowns (the others use their ESO+, sales Crowns, or gold-bought Crowns), so for those three groups, ZOS' revenue is no more or less than if they offered their item at any other point of the year.
- ZOS loses out on the would-buy-but-can't demographic (green) on all other 361 days of the year (or years, when items don't return for several years). Furthermore, they also lose out on the fraction of people who would buy full-priced Crowns for it on other days of the year too, if it was available.
- ZOS also can't account for the lost demand that results from these huge wait times. Demand that would have ensured a sale in January may no longer exist in December, when people found more available substitutes or stopped playing - since they aren't 100% assured of buying the item, but would if they could when the mood struck them. Or the lost revenue due to not having enough items for purchase during times people are actively looking for a purchase (anniversaries, black friday, etc).
This seems to end on a bit of a circle. First you acknowledge that professionals aren't automatically right about things; but end on the belief that ZOS are surely right about it, since they are professionals and probably know best.You are correct that Zenimax does not always make the right decision on the business side of things. No business has ever made the right decision every single time. However, we do not for a fact that Zos make the right decision most of the time and they are probably smart enough to change their minds when a decision proves to be wrong. The LTO offerings have been going on long enough for Zos to have figured out if it is working as intended or not. Seems they decided they were right with this one.ZOS being a large company doesn't mean they always make the best decisions all the timePlease provide your supporting evidence that Zos is in fact bringing in less money.BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
I can not agree more. In fact, I feel like I am treated like their enemy instead of a valued customer. From a business perspective this makes no sense at all. Something is definitely not adding up.
A lot of businesses use LTO marketing. I am talking about large, very successful businesses. Something seems to add up since these large successful businesses have been using LTO marketing for years, decades even.
Not on digital goods it does not. Not when the LTO was available 3 years ago and in that three years there are literally thousands upon thousands of people who'd be willing to spend the money if the product was available.
LTO in the real world are also often based on a limited supply run. The manufacturer gets buy of some parts being phased out by a supplier and creates a "limited run" "special edition" item to pad the bottom line. Digital products do not adhere to these same rules.
It is a 100% absolute that ZOS current policies regarding crown store items and LTO are in fact bringing in less money.
The ONLY way this would not be true, is if the player base is much much smaller than is alluded to. It simple math.
Zos is the only one that can see their revenue from the crown store, specifically revenue increases from full price crown sales during LTO offerings.
Sure, we can offer our opinions on the matter but we lack the insight into Zos revenue to base them on actual information. I would expect the largest private gaming developers in the world, a company that has grown to be worth billions of dollars has analysts that can determine this with real information and advise the company properly.
EDIT: Offering the homes all year round, leading to the sale of a few more homes, is not what increases revenue for Zos. Selling crowns are the revenue source, not homes. The LTO is used to drive the sale of crowns at full price. Offering the homes all year long would likely mean more players that would have bought crowns at full price will just wait until they can buy for 60% of their cost, hence reducing revenue.
As such Zos could care less if they could sell a few more of those homes and mounts if they were offered all year long. They are interested in selling crowns at the highest value they can. That is what is important.(that's a logical fallacy, an argument from authority), and even if they are making profit, it doesn't mean they couldn't make much more profit if they tried things differently. People can't provide evidence for what ZOS didn't try, so you can't dismiss the discussion because ZOS have no data from sales they didn't even try to make.
ZOS's Black Friday sales were lackluster compared to other sellers - do you really think that ZOS not offering most of their LTOs for Black Friday is because they know better than 90% of all other marketing sectors, sellers and games? Surely you can't insist that professional marketing people know best, when what they do goes against what the majority of professional marketing people do.
People don't buy Crowns at full price to have Crowns at full price - they buy Crowns to spend on items. More items available - more people having a reason to buy Crowns. Items available for longer - item reaches more of their target demographic and more people have a chance to make a purchase.
People who buy full-priced Crowns on the spot during a 4-day LTO are a minuscule proportion of the entire ESO demographic and potential buyerbase, so it's wrong to focus on that alone, when there are other factors not accounted for. Even with an LTO, many people will just use their ESO+ Crowns, or their stocked up sales Crowns; or, since houses have become giftable, they just buy it with gold from sellers that stock up during a Crown sale. So you can't believe that focusing on 'more people buy Crowns if LTOs are available' gives even a remotely accurate and whole picture. Because the second part of that data is 'more people buy Crowns if LTOs are available, than if no LTOs are available' - not - 'more people buy Crowns if LTOs are available, than if the item is available not as an LTO'. Obviously the only thing to conclude is that more items available than baseline times mean more sales than baseline times, not that being limited is better for sales than being available.So ZOS is gambling on the chance that the blue section within the LTO window is greater than the green and pink sections throughout the year combined; and specifically that the fraction that buys Crowns on the spot in 4 days (rather than using saved Crowns or gold) is greater than the same fraction among the entire year. Fear Of Missing Out is just one aspect - there are others that ZOS is missing such as ability to Impulse-Buy and having an attractive, tempting display (rather than the meager offerings in their shopping window for most of the year). If people have things to spend Crowns on, they buy more Crowns. What a shocker.
- Of the people who do buy the item in a 4-day LTO (green, pink and blue combined), only a fraction will use freshly-bought full-priced Crowns (the others use their ESO+, sales Crowns, or gold-bought Crowns), so for those three groups, ZOS' revenue is no more or less than if they offered their item at any other point of the year.
- ZOS loses out on the would-buy-but-can't demographic (green) on all other 361 days of the year (or years, when items don't return for several years). Furthermore, they also lose out on the fraction of people who would buy full-priced Crowns for it on other days of the year too, if it was available.
- ZOS also can't account for the lost demand that results from these huge wait times. Demand that would have ensured a sale in January may no longer exist in December, when people found more available substitutes or stopped playing - since they aren't 100% assured of buying the item, but would if they could when the mood struck them. Or the lost revenue due to not having enough items for purchase during times people are actively looking for a purchase (anniversaries, black friday, etc).
You are also correct that not everyone that wants the new home and lacks the crowns will pay full price for crowns so they can buy it. The simple truth is that is not a problem for Zos as they seem to conclude that enough players are buying crowns at full price to purchase the LTO offering that they are making more money with the LTOs marketing than if they did not use the LTO technique.
However, in the end, only Zeniax can answer any of these questions. Only Zenimax has the information and knowledge to determine if they are making the right choice and driving revenues successfully or if they are leaving money on the table. We can only guess and those guesses are not well informed as we lack the real data involved as that is private information that only Zenimax has.
So yes, we are entitled to our opinions but all we have here is opinions. Zenimax has the information germane to this discussion and their decisions are made on the basis of those facts. I think Zenimax has people on the business side that are smart enough to figure out how to run this aspect of their business.
This seems to end on a bit of a circle. First you acknowledge that professionals aren't automatically right about things; but end on the belief that ZOS are surely right about it, since they are professionals and probably know best.You are correct that Zenimax does not always make the right decision on the business side of things. No business has ever made the right decision every single time. However, we do not for a fact that Zos make the right decision most of the time and they are probably smart enough to change their minds when a decision proves to be wrong. The LTO offerings have been going on long enough for Zos to have figured out if it is working as intended or not. Seems they decided they were right with this one.ZOS being a large company doesn't mean they always make the best decisions all the timePlease provide your supporting evidence that Zos is in fact bringing in less money.BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
I can not agree more. In fact, I feel like I am treated like their enemy instead of a valued customer. From a business perspective this makes no sense at all. Something is definitely not adding up.
A lot of businesses use LTO marketing. I am talking about large, very successful businesses. Something seems to add up since these large successful businesses have been using LTO marketing for years, decades even.
Not on digital goods it does not. Not when the LTO was available 3 years ago and in that three years there are literally thousands upon thousands of people who'd be willing to spend the money if the product was available.
LTO in the real world are also often based on a limited supply run. The manufacturer gets buy of some parts being phased out by a supplier and creates a "limited run" "special edition" item to pad the bottom line. Digital products do not adhere to these same rules.
It is a 100% absolute that ZOS current policies regarding crown store items and LTO are in fact bringing in less money.
The ONLY way this would not be true, is if the player base is much much smaller than is alluded to. It simple math.
Zos is the only one that can see their revenue from the crown store, specifically revenue increases from full price crown sales during LTO offerings.
Sure, we can offer our opinions on the matter but we lack the insight into Zos revenue to base them on actual information. I would expect the largest private gaming developers in the world, a company that has grown to be worth billions of dollars has analysts that can determine this with real information and advise the company properly.
EDIT: Offering the homes all year round, leading to the sale of a few more homes, is not what increases revenue for Zos. Selling crowns are the revenue source, not homes. The LTO is used to drive the sale of crowns at full price. Offering the homes all year long would likely mean more players that would have bought crowns at full price will just wait until they can buy for 60% of their cost, hence reducing revenue.
As such Zos could care less if they could sell a few more of those homes and mounts if they were offered all year long. They are interested in selling crowns at the highest value they can. That is what is important.(that's a logical fallacy, an argument from authority), and even if they are making profit, it doesn't mean they couldn't make much more profit if they tried things differently. People can't provide evidence for what ZOS didn't try, so you can't dismiss the discussion because ZOS have no data from sales they didn't even try to make.
ZOS's Black Friday sales were lackluster compared to other sellers - do you really think that ZOS not offering most of their LTOs for Black Friday is because they know better than 90% of all other marketing sectors, sellers and games? Surely you can't insist that professional marketing people know best, when what they do goes against what the majority of professional marketing people do.
People don't buy Crowns at full price to have Crowns at full price - they buy Crowns to spend on items. More items available - more people having a reason to buy Crowns. Items available for longer - item reaches more of their target demographic and more people have a chance to make a purchase.
People who buy full-priced Crowns on the spot during a 4-day LTO are a minuscule proportion of the entire ESO demographic and potential buyerbase, so it's wrong to focus on that alone, when there are other factors not accounted for. Even with an LTO, many people will just use their ESO+ Crowns, or their stocked up sales Crowns; or, since houses have become giftable, they just buy it with gold from sellers that stock up during a Crown sale. So you can't believe that focusing on 'more people buy Crowns if LTOs are available' gives even a remotely accurate and whole picture. Because the second part of that data is 'more people buy Crowns if LTOs are available, than if no LTOs are available' - not - 'more people buy Crowns if LTOs are available, than if the item is available not as an LTO'. Obviously the only thing to conclude is that more items available than baseline times mean more sales than baseline times, not that being limited is better for sales than being available.So ZOS is gambling on the chance that the blue section within the LTO window is greater than the green and pink sections throughout the year combined; and specifically that the fraction that buys Crowns on the spot in 4 days (rather than using saved Crowns or gold) is greater than the same fraction among the entire year. Fear Of Missing Out is just one aspect - there are others that ZOS is missing such as ability to Impulse-Buy and having an attractive, tempting display (rather than the meager offerings in their shopping window for most of the year). If people have things to spend Crowns on, they buy more Crowns. What a shocker.
- Of the people who do buy the item in a 4-day LTO (green, pink and blue combined), only a fraction will use freshly-bought full-priced Crowns (the others use their ESO+, sales Crowns, or gold-bought Crowns), so for those three groups, ZOS' revenue is no more or less than if they offered their item at any other point of the year.
- ZOS loses out on the would-buy-but-can't demographic (green) on all other 361 days of the year (or years, when items don't return for several years). Furthermore, they also lose out on the fraction of people who would buy full-priced Crowns for it on other days of the year too, if it was available.
- ZOS also can't account for the lost demand that results from these huge wait times. Demand that would have ensured a sale in January may no longer exist in December, when people found more available substitutes or stopped playing - since they aren't 100% assured of buying the item, but would if they could when the mood struck them. Or the lost revenue due to not having enough items for purchase during times people are actively looking for a purchase (anniversaries, black friday, etc).
You are also correct that not everyone that wants the new home and lacks the crowns will pay full price for crowns so they can buy it. The simple truth is that is not a problem for Zos as they seem to conclude that enough players are buying crowns at full price to purchase the LTO offering that they are making more money with the LTOs marketing than if they did not use the LTO technique.
However, in the end, only Zeniax can answer any of these questions. Only Zenimax has the information and knowledge to determine if they are making the right choice and driving revenues successfully or if they are leaving money on the table. We can only guess and those guesses are not well informed as we lack the real data involved as that is private information that only Zenimax has.
So yes, we are entitled to our opinions but all we have here is opinions. Zenimax has the information germane to this discussion and their decisions are made on the basis of those facts. I think Zenimax has people on the business side that are smart enough to figure out how to run this aspect of their business.
You said essentially the same thing three times already: that surely, ZOS would know better by now. And every time I pointed out to you that ZOS can't analyse data they don't know. They can't compare results from practices they didn't try; so they can't conclude that their current way works best. If you just keep reiterating the same belief, no matter how many times people point out the false premise it is based on, it really just clogs up the thread unnecessarily without contributing to discussion or engaging with evidence in the slightestThat is where I am expecting a company that has been successful at growing to become the largest privately-held gaming developers globally, valued to be worth billions of dollars, to have been able to analyze the results properly and figure this out.This seems to end on a bit of a circle. First you acknowledge that professionals aren't automatically right about things; but end on the belief that ZOS are surely right about it, since they are professionals and probably know best.You are correct that Zenimax does not always make the right decision on the business side of things. No business has ever made the right decision every single time. However, we do not for a fact that Zos make the right decision most of the time and they are probably smart enough to change their minds when a decision proves to be wrong. The LTO offerings have been going on long enough for Zos to have figured out if it is working as intended or not. Seems they decided they were right with this one.ZOS being a large company doesn't mean they always make the best decisions all the timePlease provide your supporting evidence that Zos is in fact bringing in less money.BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
I can not agree more. In fact, I feel like I am treated like their enemy instead of a valued customer. From a business perspective this makes no sense at all. Something is definitely not adding up.
A lot of businesses use LTO marketing. I am talking about large, very successful businesses. Something seems to add up since these large successful businesses have been using LTO marketing for years, decades even.
Not on digital goods it does not. Not when the LTO was available 3 years ago and in that three years there are literally thousands upon thousands of people who'd be willing to spend the money if the product was available.
LTO in the real world are also often based on a limited supply run. The manufacturer gets buy of some parts being phased out by a supplier and creates a "limited run" "special edition" item to pad the bottom line. Digital products do not adhere to these same rules.
It is a 100% absolute that ZOS current policies regarding crown store items and LTO are in fact bringing in less money.
The ONLY way this would not be true, is if the player base is much much smaller than is alluded to. It simple math.
Zos is the only one that can see their revenue from the crown store, specifically revenue increases from full price crown sales during LTO offerings.
Sure, we can offer our opinions on the matter but we lack the insight into Zos revenue to base them on actual information. I would expect the largest private gaming developers in the world, a company that has grown to be worth billions of dollars has analysts that can determine this with real information and advise the company properly.
EDIT: Offering the homes all year round, leading to the sale of a few more homes, is not what increases revenue for Zos. Selling crowns are the revenue source, not homes. The LTO is used to drive the sale of crowns at full price. Offering the homes all year long would likely mean more players that would have bought crowns at full price will just wait until they can buy for 60% of their cost, hence reducing revenue.
As such Zos could care less if they could sell a few more of those homes and mounts if they were offered all year long. They are interested in selling crowns at the highest value they can. That is what is important.(that's a logical fallacy, an argument from authority), and even if they are making profit, it doesn't mean they couldn't make much more profit if they tried things differently. People can't provide evidence for what ZOS didn't try, so you can't dismiss the discussion because ZOS have no data from sales they didn't even try to make.
ZOS's Black Friday sales were lackluster compared to other sellers - do you really think that ZOS not offering most of their LTOs for Black Friday is because they know better than 90% of all other marketing sectors, sellers and games? Surely you can't insist that professional marketing people know best, when what they do goes against what the majority of professional marketing people do.
People don't buy Crowns at full price to have Crowns at full price - they buy Crowns to spend on items. More items available - more people having a reason to buy Crowns. Items available for longer - item reaches more of their target demographic and more people have a chance to make a purchase.
People who buy full-priced Crowns on the spot during a 4-day LTO are a minuscule proportion of the entire ESO demographic and potential buyerbase, so it's wrong to focus on that alone, when there are other factors not accounted for. Even with an LTO, many people will just use their ESO+ Crowns, or their stocked up sales Crowns; or, since houses have become giftable, they just buy it with gold from sellers that stock up during a Crown sale. So you can't believe that focusing on 'more people buy Crowns if LTOs are available' gives even a remotely accurate and whole picture. Because the second part of that data is 'more people buy Crowns if LTOs are available, than if no LTOs are available' - not - 'more people buy Crowns if LTOs are available, than if the item is available not as an LTO'. Obviously the only thing to conclude is that more items available than baseline times mean more sales than baseline times, not that being limited is better for sales than being available.So ZOS is gambling on the chance that the blue section within the LTO window is greater than the green and pink sections throughout the year combined; and specifically that the fraction that buys Crowns on the spot in 4 days (rather than using saved Crowns or gold) is greater than the same fraction among the entire year. Fear Of Missing Out is just one aspect - there are others that ZOS is missing such as ability to Impulse-Buy and having an attractive, tempting display (rather than the meager offerings in their shopping window for most of the year). If people have things to spend Crowns on, they buy more Crowns. What a shocker.
- Of the people who do buy the item in a 4-day LTO (green, pink and blue combined), only a fraction will use freshly-bought full-priced Crowns (the others use their ESO+, sales Crowns, or gold-bought Crowns), so for those three groups, ZOS' revenue is no more or less than if they offered their item at any other point of the year.
- ZOS loses out on the would-buy-but-can't demographic (green) on all other 361 days of the year (or years, when items don't return for several years). Furthermore, they also lose out on the fraction of people who would buy full-priced Crowns for it on other days of the year too, if it was available.
- ZOS also can't account for the lost demand that results from these huge wait times. Demand that would have ensured a sale in January may no longer exist in December, when people found more available substitutes or stopped playing - since they aren't 100% assured of buying the item, but would if they could when the mood struck them. Or the lost revenue due to not having enough items for purchase during times people are actively looking for a purchase (anniversaries, black friday, etc).
You are also correct that not everyone that wants the new home and lacks the crowns will pay full price for crowns so they can buy it. The simple truth is that is not a problem for Zos as they seem to conclude that enough players are buying crowns at full price to purchase the LTO offering that they are making more money with the LTOs marketing than if they did not use the LTO technique.
However, in the end, only Zeniax can answer any of these questions. Only Zenimax has the information and knowledge to determine if they are making the right choice and driving revenues successfully or if they are leaving money on the table. We can only guess and those guesses are not well informed as we lack the real data involved as that is private information that only Zenimax has.
So yes, we are entitled to our opinions but all we have here is opinions. Zenimax has the information germane to this discussion and their decisions are made on the basis of those facts. I think Zenimax has people on the business side that are smart enough to figure out how to run this aspect of their business.
You said essentially the same thing three times already: that surely, ZOS would know better by now. And every time I pointed out to you that ZOS can't analyse data they don't know. They can't compare results from practices they didn't try; so they can't conclude that their current way works best. If you just keep reiterating the same belief, no matter how many times people point out the false premise it is based on, it really just clogs up the thread unnecessarily without contributing to discussion or engaging with evidence in the slightestThat is where I am expecting a company that has been successful at growing to become the largest privately-held gaming developers globally, valued to be worth billions of dollars, to have been able to analyze the results properly and figure this out.This seems to end on a bit of a circle. First you acknowledge that professionals aren't automatically right about things; but end on the belief that ZOS are surely right about it, since they are professionals and probably know best.You are correct that Zenimax does not always make the right decision on the business side of things. No business has ever made the right decision every single time. However, we do not for a fact that Zos make the right decision most of the time and they are probably smart enough to change their minds when a decision proves to be wrong. The LTO offerings have been going on long enough for Zos to have figured out if it is working as intended or not. Seems they decided they were right with this one.ZOS being a large company doesn't mean they always make the best decisions all the timePlease provide your supporting evidence that Zos is in fact bringing in less money.BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
I can not agree more. In fact, I feel like I am treated like their enemy instead of a valued customer. From a business perspective this makes no sense at all. Something is definitely not adding up.
A lot of businesses use LTO marketing. I am talking about large, very successful businesses. Something seems to add up since these large successful businesses have been using LTO marketing for years, decades even.
Not on digital goods it does not. Not when the LTO was available 3 years ago and in that three years there are literally thousands upon thousands of people who'd be willing to spend the money if the product was available.
LTO in the real world are also often based on a limited supply run. The manufacturer gets buy of some parts being phased out by a supplier and creates a "limited run" "special edition" item to pad the bottom line. Digital products do not adhere to these same rules.
It is a 100% absolute that ZOS current policies regarding crown store items and LTO are in fact bringing in less money.
The ONLY way this would not be true, is if the player base is much much smaller than is alluded to. It simple math.
Zos is the only one that can see their revenue from the crown store, specifically revenue increases from full price crown sales during LTO offerings.
Sure, we can offer our opinions on the matter but we lack the insight into Zos revenue to base them on actual information. I would expect the largest private gaming developers in the world, a company that has grown to be worth billions of dollars has analysts that can determine this with real information and advise the company properly.
EDIT: Offering the homes all year round, leading to the sale of a few more homes, is not what increases revenue for Zos. Selling crowns are the revenue source, not homes. The LTO is used to drive the sale of crowns at full price. Offering the homes all year long would likely mean more players that would have bought crowns at full price will just wait until they can buy for 60% of their cost, hence reducing revenue.
As such Zos could care less if they could sell a few more of those homes and mounts if they were offered all year long. They are interested in selling crowns at the highest value they can. That is what is important.(that's a logical fallacy, an argument from authority), and even if they are making profit, it doesn't mean they couldn't make much more profit if they tried things differently. People can't provide evidence for what ZOS didn't try, so you can't dismiss the discussion because ZOS have no data from sales they didn't even try to make.
ZOS's Black Friday sales were lackluster compared to other sellers - do you really think that ZOS not offering most of their LTOs for Black Friday is because they know better than 90% of all other marketing sectors, sellers and games? Surely you can't insist that professional marketing people know best, when what they do goes against what the majority of professional marketing people do.
People don't buy Crowns at full price to have Crowns at full price - they buy Crowns to spend on items. More items available - more people having a reason to buy Crowns. Items available for longer - item reaches more of their target demographic and more people have a chance to make a purchase.
People who buy full-priced Crowns on the spot during a 4-day LTO are a minuscule proportion of the entire ESO demographic and potential buyerbase, so it's wrong to focus on that alone, when there are other factors not accounted for. Even with an LTO, many people will just use their ESO+ Crowns, or their stocked up sales Crowns; or, since houses have become giftable, they just buy it with gold from sellers that stock up during a Crown sale. So you can't believe that focusing on 'more people buy Crowns if LTOs are available' gives even a remotely accurate and whole picture. Because the second part of that data is 'more people buy Crowns if LTOs are available, than if no LTOs are available' - not - 'more people buy Crowns if LTOs are available, than if the item is available not as an LTO'. Obviously the only thing to conclude is that more items available than baseline times mean more sales than baseline times, not that being limited is better for sales than being available.So ZOS is gambling on the chance that the blue section within the LTO window is greater than the green and pink sections throughout the year combined; and specifically that the fraction that buys Crowns on the spot in 4 days (rather than using saved Crowns or gold) is greater than the same fraction among the entire year. Fear Of Missing Out is just one aspect - there are others that ZOS is missing such as ability to Impulse-Buy and having an attractive, tempting display (rather than the meager offerings in their shopping window for most of the year). If people have things to spend Crowns on, they buy more Crowns. What a shocker.
- Of the people who do buy the item in a 4-day LTO (green, pink and blue combined), only a fraction will use freshly-bought full-priced Crowns (the others use their ESO+, sales Crowns, or gold-bought Crowns), so for those three groups, ZOS' revenue is no more or less than if they offered their item at any other point of the year.
- ZOS loses out on the would-buy-but-can't demographic (green) on all other 361 days of the year (or years, when items don't return for several years). Furthermore, they also lose out on the fraction of people who would buy full-priced Crowns for it on other days of the year too, if it was available.
- ZOS also can't account for the lost demand that results from these huge wait times. Demand that would have ensured a sale in January may no longer exist in December, when people found more available substitutes or stopped playing - since they aren't 100% assured of buying the item, but would if they could when the mood struck them. Or the lost revenue due to not having enough items for purchase during times people are actively looking for a purchase (anniversaries, black friday, etc).
You are also correct that not everyone that wants the new home and lacks the crowns will pay full price for crowns so they can buy it. The simple truth is that is not a problem for Zos as they seem to conclude that enough players are buying crowns at full price to purchase the LTO offering that they are making more money with the LTOs marketing than if they did not use the LTO technique.
However, in the end, only Zeniax can answer any of these questions. Only Zenimax has the information and knowledge to determine if they are making the right choice and driving revenues successfully or if they are leaving money on the table. We can only guess and those guesses are not well informed as we lack the real data involved as that is private information that only Zenimax has.
So yes, we are entitled to our opinions but all we have here is opinions. Zenimax has the information germane to this discussion and their decisions are made on the basis of those facts. I think Zenimax has people on the business side that are smart enough to figure out how to run this aspect of their business.
Being satisfied with an outcome (that selling an item for 4 days results in X profit) doesn't mean that they couldn't earn more (that selling the same item for 365 days would result in ??? profit). They never tried, so they don't know what they're missing out on. The data you trust them to analyse doesn't actually exist.
You said essentially the same thing three times already: that surely, ZOS would know better by now. And every time I pointed out to you that ZOS can't analyse data they don't know. They can't compare results from practices they didn't try; so they can't conclude that their current way works best. If you just keep reiterating the same belief, no matter how many times people point out the false premise it is based on, it really just clogs up the thread unnecessarily without contributing to discussion or engaging with evidence in the slightestThat is where I am expecting a company that has been successful at growing to become the largest privately-held gaming developers globally, valued to be worth billions of dollars, to have been able to analyze the results properly and figure this out.This seems to end on a bit of a circle. First you acknowledge that professionals aren't automatically right about things; but end on the belief that ZOS are surely right about it, since they are professionals and probably know best.You are correct that Zenimax does not always make the right decision on the business side of things. No business has ever made the right decision every single time. However, we do not for a fact that Zos make the right decision most of the time and they are probably smart enough to change their minds when a decision proves to be wrong. The LTO offerings have been going on long enough for Zos to have figured out if it is working as intended or not. Seems they decided they were right with this one.ZOS being a large company doesn't mean they always make the best decisions all the timePlease provide your supporting evidence that Zos is in fact bringing in less money.BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
I can not agree more. In fact, I feel like I am treated like their enemy instead of a valued customer. From a business perspective this makes no sense at all. Something is definitely not adding up.
A lot of businesses use LTO marketing. I am talking about large, very successful businesses. Something seems to add up since these large successful businesses have been using LTO marketing for years, decades even.
Not on digital goods it does not. Not when the LTO was available 3 years ago and in that three years there are literally thousands upon thousands of people who'd be willing to spend the money if the product was available.
LTO in the real world are also often based on a limited supply run. The manufacturer gets buy of some parts being phased out by a supplier and creates a "limited run" "special edition" item to pad the bottom line. Digital products do not adhere to these same rules.
It is a 100% absolute that ZOS current policies regarding crown store items and LTO are in fact bringing in less money.
The ONLY way this would not be true, is if the player base is much much smaller than is alluded to. It simple math.
Zos is the only one that can see their revenue from the crown store, specifically revenue increases from full price crown sales during LTO offerings.
Sure, we can offer our opinions on the matter but we lack the insight into Zos revenue to base them on actual information. I would expect the largest private gaming developers in the world, a company that has grown to be worth billions of dollars has analysts that can determine this with real information and advise the company properly.
EDIT: Offering the homes all year round, leading to the sale of a few more homes, is not what increases revenue for Zos. Selling crowns are the revenue source, not homes. The LTO is used to drive the sale of crowns at full price. Offering the homes all year long would likely mean more players that would have bought crowns at full price will just wait until they can buy for 60% of their cost, hence reducing revenue.
As such Zos could care less if they could sell a few more of those homes and mounts if they were offered all year long. They are interested in selling crowns at the highest value they can. That is what is important.(that's a logical fallacy, an argument from authority), and even if they are making profit, it doesn't mean they couldn't make much more profit if they tried things differently. People can't provide evidence for what ZOS didn't try, so you can't dismiss the discussion because ZOS have no data from sales they didn't even try to make.
ZOS's Black Friday sales were lackluster compared to other sellers - do you really think that ZOS not offering most of their LTOs for Black Friday is because they know better than 90% of all other marketing sectors, sellers and games? Surely you can't insist that professional marketing people know best, when what they do goes against what the majority of professional marketing people do.
People don't buy Crowns at full price to have Crowns at full price - they buy Crowns to spend on items. More items available - more people having a reason to buy Crowns. Items available for longer - item reaches more of their target demographic and more people have a chance to make a purchase.
People who buy full-priced Crowns on the spot during a 4-day LTO are a minuscule proportion of the entire ESO demographic and potential buyerbase, so it's wrong to focus on that alone, when there are other factors not accounted for. Even with an LTO, many people will just use their ESO+ Crowns, or their stocked up sales Crowns; or, since houses have become giftable, they just buy it with gold from sellers that stock up during a Crown sale. So you can't believe that focusing on 'more people buy Crowns if LTOs are available' gives even a remotely accurate and whole picture. Because the second part of that data is 'more people buy Crowns if LTOs are available, than if no LTOs are available' - not - 'more people buy Crowns if LTOs are available, than if the item is available not as an LTO'. Obviously the only thing to conclude is that more items available than baseline times mean more sales than baseline times, not that being limited is better for sales than being available.So ZOS is gambling on the chance that the blue section within the LTO window is greater than the green and pink sections throughout the year combined; and specifically that the fraction that buys Crowns on the spot in 4 days (rather than using saved Crowns or gold) is greater than the same fraction among the entire year. Fear Of Missing Out is just one aspect - there are others that ZOS is missing such as ability to Impulse-Buy and having an attractive, tempting display (rather than the meager offerings in their shopping window for most of the year). If people have things to spend Crowns on, they buy more Crowns. What a shocker.
- Of the people who do buy the item in a 4-day LTO (green, pink and blue combined), only a fraction will use freshly-bought full-priced Crowns (the others use their ESO+, sales Crowns, or gold-bought Crowns), so for those three groups, ZOS' revenue is no more or less than if they offered their item at any other point of the year.
- ZOS loses out on the would-buy-but-can't demographic (green) on all other 361 days of the year (or years, when items don't return for several years). Furthermore, they also lose out on the fraction of people who would buy full-priced Crowns for it on other days of the year too, if it was available.
- ZOS also can't account for the lost demand that results from these huge wait times. Demand that would have ensured a sale in January may no longer exist in December, when people found more available substitutes or stopped playing - since they aren't 100% assured of buying the item, but would if they could when the mood struck them. Or the lost revenue due to not having enough items for purchase during times people are actively looking for a purchase (anniversaries, black friday, etc).
You are also correct that not everyone that wants the new home and lacks the crowns will pay full price for crowns so they can buy it. The simple truth is that is not a problem for Zos as they seem to conclude that enough players are buying crowns at full price to purchase the LTO offering that they are making more money with the LTOs marketing than if they did not use the LTO technique.
However, in the end, only Zeniax can answer any of these questions. Only Zenimax has the information and knowledge to determine if they are making the right choice and driving revenues successfully or if they are leaving money on the table. We can only guess and those guesses are not well informed as we lack the real data involved as that is private information that only Zenimax has.
So yes, we are entitled to our opinions but all we have here is opinions. Zenimax has the information germane to this discussion and their decisions are made on the basis of those facts. I think Zenimax has people on the business side that are smart enough to figure out how to run this aspect of their business.
Being satisfied with an outcome (that selling an item for 4 days results in X profit) doesn't mean that they couldn't earn more (that selling the same item for 365 days would result in ??? profit). They never tried, so they don't know what they're missing out on. The data you trust them to analyse doesn't actually exist.
Yes, that is true! I actually did go on quite a rant in another thread about Lucky Cat Landing being put up permanently while other houses weren't. I hope for example that they don't look at Lucky Cat Landing sales (which was the 6th Elsweyr-style house of the year, which had only 400 slots which was complained about on the PTS as uncharacteristically small, and which had the same unbecoming mouldy walls and crumbling stones that many people felt didn't fit an expensive Crown home in previous releases either) as some general indicator that people wouldn't be interested in seeing houses for longer or more frequently - as the relative lack of LCL is most likely due to it being a relatively garbage house compared to most alternativesAraneae6537 wrote: »Well, they do have data from the items that are available year round, although whether or not the items would be informative to a direct comparison may be debatable, as the housing, for instance, is mostly also available for gold in-game as well.You said essentially the same thing three times already: that surely, ZOS would know better by now. And every time I pointed out to you that ZOS can't analyse data they don't know. They can't compare results from practices they didn't try; so they can't conclude that their current way works best. If you just keep reiterating the same belief, no matter how many times people point out the false premise it is based on, it really just clogs up the thread unnecessarily without contributing to discussion or engaging with evidence in the slightestThat is where I am expecting a company that has been successful at growing to become the largest privately-held gaming developers globally, valued to be worth billions of dollars, to have been able to analyze the results properly and figure this out.This seems to end on a bit of a circle. First you acknowledge that professionals aren't automatically right about things; but end on the belief that ZOS are surely right about it, since they are professionals and probably know best.You are correct that Zenimax does not always make the right decision on the business side of things. No business has ever made the right decision every single time. However, we do not for a fact that Zos make the right decision most of the time and they are probably smart enough to change their minds when a decision proves to be wrong. The LTO offerings have been going on long enough for Zos to have figured out if it is working as intended or not. Seems they decided they were right with this one.ZOS being a large company doesn't mean they always make the best decisions all the timePlease provide your supporting evidence that Zos is in fact bringing in less money.BackStabeth wrote: »Anotherone773 wrote: »
Actually it is more likely to be because of the transition from Zenimax to Microsoft of basically all their game assets. Employees will, either through self preservation or on order, adhere to policy guidelines. Then next 12-18 months will be a little rockier than normal while they get all their ducks in a row, and Microsoft is updated on newly acquired assets and lays out a roadmap for those assets.
Microsoft might even revamp the whole crown store for us. Not likely but it is possible.
I don't think that is likely at all. A corporation like Microsoft buys corporations like Zenimax because they generate a profit and look good on the books. Microsoft is not going to directly manage the crown store of a company they purchased, that sort of thing just doesn't happen. They expect the company managers to do their job, and those under them to do theirs. The bottom line so far as Microsoft is concerned is profit, not what is sold on the crown store.
It's far more likely that a Zenimax manager believes they can force people to do what they want them to do. Many times corporate managers get it in their head that they are more clever or smart than other people and feel they can manipulate people to do what they want. I am not saying that this is the case, I'm saying it's more likely. Instead of conforming and doing what the customers want you to do, they end up because of ego or just plain arrogance wanting to exert power over their customers and force them to do what they want them to do.
The reason I feel this is perhaps what might be happening in the case of the crown store offerings is because there has been absolutely no effort on Zenimax's part to provide anything that we have asked for. Not one thing. They encourage us to post on the forums, to express what we would like to see in the crown store and then nothing, zip, nada. Also, this has been one of the worst years in modern history, it seems that a company that is gaining more from the pandemic, might want to give some of that back in the form of you know, previous crown store offerings. DO something that generates good will, good feelings, happiness, something. But nothing, not one thing, nada, zip. I feel we the customers, the players, the people who pay the wages of those who are not treating us the way we want to be treating us are being punished for not buying what they want us to buy, so we continue to see crap instead of what we want.
I can not agree more. In fact, I feel like I am treated like their enemy instead of a valued customer. From a business perspective this makes no sense at all. Something is definitely not adding up.
A lot of businesses use LTO marketing. I am talking about large, very successful businesses. Something seems to add up since these large successful businesses have been using LTO marketing for years, decades even.
Not on digital goods it does not. Not when the LTO was available 3 years ago and in that three years there are literally thousands upon thousands of people who'd be willing to spend the money if the product was available.
LTO in the real world are also often based on a limited supply run. The manufacturer gets buy of some parts being phased out by a supplier and creates a "limited run" "special edition" item to pad the bottom line. Digital products do not adhere to these same rules.
It is a 100% absolute that ZOS current policies regarding crown store items and LTO are in fact bringing in less money.
The ONLY way this would not be true, is if the player base is much much smaller than is alluded to. It simple math.
Zos is the only one that can see their revenue from the crown store, specifically revenue increases from full price crown sales during LTO offerings.
Sure, we can offer our opinions on the matter but we lack the insight into Zos revenue to base them on actual information. I would expect the largest private gaming developers in the world, a company that has grown to be worth billions of dollars has analysts that can determine this with real information and advise the company properly.
EDIT: Offering the homes all year round, leading to the sale of a few more homes, is not what increases revenue for Zos. Selling crowns are the revenue source, not homes. The LTO is used to drive the sale of crowns at full price. Offering the homes all year long would likely mean more players that would have bought crowns at full price will just wait until they can buy for 60% of their cost, hence reducing revenue.
As such Zos could care less if they could sell a few more of those homes and mounts if they were offered all year long. They are interested in selling crowns at the highest value they can. That is what is important.(that's a logical fallacy, an argument from authority), and even if they are making profit, it doesn't mean they couldn't make much more profit if they tried things differently. People can't provide evidence for what ZOS didn't try, so you can't dismiss the discussion because ZOS have no data from sales they didn't even try to make.
ZOS's Black Friday sales were lackluster compared to other sellers - do you really think that ZOS not offering most of their LTOs for Black Friday is because they know better than 90% of all other marketing sectors, sellers and games? Surely you can't insist that professional marketing people know best, when what they do goes against what the majority of professional marketing people do.
People don't buy Crowns at full price to have Crowns at full price - they buy Crowns to spend on items. More items available - more people having a reason to buy Crowns. Items available for longer - item reaches more of their target demographic and more people have a chance to make a purchase.
People who buy full-priced Crowns on the spot during a 4-day LTO are a minuscule proportion of the entire ESO demographic and potential buyerbase, so it's wrong to focus on that alone, when there are other factors not accounted for. Even with an LTO, many people will just use their ESO+ Crowns, or their stocked up sales Crowns; or, since houses have become giftable, they just buy it with gold from sellers that stock up during a Crown sale. So you can't believe that focusing on 'more people buy Crowns if LTOs are available' gives even a remotely accurate and whole picture. Because the second part of that data is 'more people buy Crowns if LTOs are available, than if no LTOs are available' - not - 'more people buy Crowns if LTOs are available, than if the item is available not as an LTO'. Obviously the only thing to conclude is that more items available than baseline times mean more sales than baseline times, not that being limited is better for sales than being available.So ZOS is gambling on the chance that the blue section within the LTO window is greater than the green and pink sections throughout the year combined; and specifically that the fraction that buys Crowns on the spot in 4 days (rather than using saved Crowns or gold) is greater than the same fraction among the entire year. Fear Of Missing Out is just one aspect - there are others that ZOS is missing such as ability to Impulse-Buy and having an attractive, tempting display (rather than the meager offerings in their shopping window for most of the year). If people have things to spend Crowns on, they buy more Crowns. What a shocker.
- Of the people who do buy the item in a 4-day LTO (green, pink and blue combined), only a fraction will use freshly-bought full-priced Crowns (the others use their ESO+, sales Crowns, or gold-bought Crowns), so for those three groups, ZOS' revenue is no more or less than if they offered their item at any other point of the year.
- ZOS loses out on the would-buy-but-can't demographic (green) on all other 361 days of the year (or years, when items don't return for several years). Furthermore, they also lose out on the fraction of people who would buy full-priced Crowns for it on other days of the year too, if it was available.
- ZOS also can't account for the lost demand that results from these huge wait times. Demand that would have ensured a sale in January may no longer exist in December, when people found more available substitutes or stopped playing - since they aren't 100% assured of buying the item, but would if they could when the mood struck them. Or the lost revenue due to not having enough items for purchase during times people are actively looking for a purchase (anniversaries, black friday, etc).
You are also correct that not everyone that wants the new home and lacks the crowns will pay full price for crowns so they can buy it. The simple truth is that is not a problem for Zos as they seem to conclude that enough players are buying crowns at full price to purchase the LTO offering that they are making more money with the LTOs marketing than if they did not use the LTO technique.
However, in the end, only Zeniax can answer any of these questions. Only Zenimax has the information and knowledge to determine if they are making the right choice and driving revenues successfully or if they are leaving money on the table. We can only guess and those guesses are not well informed as we lack the real data involved as that is private information that only Zenimax has.
So yes, we are entitled to our opinions but all we have here is opinions. Zenimax has the information germane to this discussion and their decisions are made on the basis of those facts. I think Zenimax has people on the business side that are smart enough to figure out how to run this aspect of their business.
Being satisfied with an outcome (that selling an item for 4 days results in X profit) doesn't mean that they couldn't earn more (that selling the same item for 365 days would result in ??? profit). They never tried, so they don't know what they're missing out on. The data you trust them to analyse doesn't actually exist.
volkeswagon wrote: »i don't see why they would say no since it's money in their pocket. The whole reason why certain houses are only available temporarily is to create a sense of urgency causing us to buy it.
LadyNalcarya wrote: »volkeswagon wrote: »i don't see why they would say no since it's money in their pocket. The whole reason why certain houses are only available temporarily is to create a sense of urgency causing us to buy it.
I don't know why, but they refused my request for some reason. Even though I asked politely and already had the crowns on hand.