Firstly, I’ll begin with a blanket statement that player housing is far too expensive for the design team or player-base to justify on any grounds other than “Well you don’t have to buy it”, which falls short of a real argument. It takes only a few moments for any player to determine that a player home in Elder Scrolls Online costs more than a brand new game at top price, and equates to a cosmetic that serves virtually no purpose other than storage, Guild Headquarters or showing it off to other players.
While I believe that the price for these homes should be lowered regardless, I also have ideas for improvements in this area of the game. This will increase the usefulness and worth in the purchasing of player homes, meaning the design team will in fact make more money in the long run from increased sales, which they would with a lowered price anyway, as many would buy homes if they could justify the pricing.
As the title suggests, immersion is the key, linked to the theme of the estate. But to quickly list ideas; Puzzles for players to solve which unlock secret passages underground or previously cut off areas of the home, free fully-voiced, placeable/moveable NPCs to fill up the home with and complement a theme. Such examples could include a Vampire Castle having actual vampires, thralls/minions, an Igor type character to greet you as their master and Daedric servants and beasties etc, or cut-throats, thieves and assassins gathering about your Thieve Den, or Daedric Creatures engaging in all manner of debauchery in the Soul Cavern. This way a player can feel their home is alive with activity, less empty and a place they might actually want to invest real time in. There can be greater immersion that allows a Vampire Lord to feel like the lord of something, as they sit atop a throne swirling a goblet of blood watching minions dance, groan and grovel. The voice acting can offer an opportunity for humour and some NPCs can be free collectibles that you have to grind for in game. Similar to storage boxes, your free NPCs should be placeable across all properties you own in case you want to build your Vampire lair or Thieve Den in a property that has a different theme. Searching for scrolls that unlock a spell that opens a secret room and so forth, are features that can create more purpose and immersion for the player home.
Essentially, you want the player home to be a quest in itself, prompting you to visit certain places searching for artifacts that will unlock the mysteries of the residence you have acquired (Like the Hall of the Lunar Champion). You want to feel that you already have a guild in your home, with NPCs interacting with you.
Imagine if you will, a scene in your Coldharbour Realm or in your Castle where a Daedric Seductress is whipping a poor fellow on the rack, as you walk by her, you get a “Do you mind, I’m working here”, followed by a playful laugh. Then as you sit atop your throne to observe your minions, she finishes her activity, walks over to a group of NPCs chatting, grabs a goblet of wine and proclaims to her group “Another hard days work”, and as she looks over to the rack where the poor fellow wheeps “Tomorrow, I’ll use the other arm”.
Think about Dwemer Robot House staff, glorious fountain systems, lifts and construction lines to create more activity in the home, think about spells which unlock gates and passages or underground lairs that only you can access. How about the possibility of owning a Tavern with drunks, musicians, bards and brawlers, fight club dens underneath, where you can invite players to duel.
I think if the cost of these player homes in Crowns, equals the equivalent in real money of a brand new games, then the home should offer more to justify that. If the Dev Team push the evelope, they will see the popularity of player homes rise significantly.