Understanding Cash Cows

Papachico

What Is a Cash Cow?
A cash cow is one of the four categories (quadrants) in the growth-share, BCG matrix that represents a product, product line, or company with a large market share within a mature industry.


A cash cow is also a reference to a business, product, or asset that, once acquired and paid off, will produce consistent cash flows over its lifespan.

A cash cow is a metaphor for a dairy cow that produces milk over the course of its life and requires little to no maintenance. The phrase is applied to a business that is also similarly low-maintenance.

I you still wonder why there was and never will be an investment too increase server performance from an economic point of view.

VaranisArano

Unless ZOS is lying about the enormous amount of work they put into making this patch among the other performance improvements they've been working on and have slated, I'm not sure its accurate to say there's been little to no investment.

Now, as to whether or not those investments have been effective at actually improving performance...that's a whole different ball game.

MEBengalsFan2001

Papachico wrote: »

What Is a Cash Cow?
A cash cow is one of the four categories (quadrants) in the growth-share, BCG matrix that represents a product, product line, or company with a large market share within a mature industry.


A cash cow is also a reference to a business, product, or asset that, once acquired and paid off, will produce consistent cash flows over its lifespan.

A cash cow is a metaphor for a dairy cow that produces milk over the course of its life and requires little to no maintenance. The phrase is applied to a business that is also similarly low-maintenance.

I you still wonder why there was and never will be an investment too increase server performance from an economic point of view.

If you are stating that ESO is a Cash Cow its not. The fact that they are investing in development to update the code provies that ZoS is in it for the long haul and want to resolve some underling coding issues that even server updates won't resolve.

Maybe a newer server is in the works.

Papachico

MEBengalsFan2001 wrote: »

Papachico wrote: »

What Is a Cash Cow?
A cash cow is one of the four categories (quadrants) in the growth-share, BCG matrix that represents a product, product line, or company with a large market share within a mature industry.


A cash cow is also a reference to a business, product, or asset that, once acquired and paid off, will produce consistent cash flows over its lifespan.

A cash cow is a metaphor for a dairy cow that produces milk over the course of its life and requires little to no maintenance. The phrase is applied to a business that is also similarly low-maintenance.

I you still wonder why there was and never will be an investment too increase server performance from an economic point of view.

If you are stating that ESO is a Cash Cow its not. The fact that they are investing in development to update the code provies that ZoS is in it for the long haul and want to resolve some underling coding issues that even server updates won't resolve.

Maybe a newer server is in the works.

Maybe, like people hoped 5 years ago.

Starlock

[sarcasm]Yes, because a game that has regular and significant content upgrades four times a year is clearly low-maintenence...[/sarcasm]

Papachico

VaranisArano wrote: »

Unless ZOS is lying about the enormous amount of work they put into making this patch among the other performance improvements they've been working on and have slated, I'm not sure its accurate to say there's been little to no investment.

Now, as to whether or not those investments have been effective at actually improving performance...that's a whole different ball game.

I'm not saying what you say ain't true sure they made some investments but relatively to the initial investment of developing a game like ESO it's nothing. Also most of the investments are to feed the cash cow, because cows need to eat you know else they die.

NordSwordnBoard

The Crown Crate sideshow is more of a cash cow; massive profits relative to work invested. The game as a product has a risk of failure not inherent to cash cows.

A building that has such positive cash flow that maintenance/improvements can be kept up to date to retain or increase value - that's a cash cow. You usually have to pay more than average market value to obtain such a solid investment.

SpaceElf

Low maintenance is relative. A cash cow is something that is high revenue relative to cost. A cow still needs vet care, food, and shelter. As it ages, it needs to be replaced as it doesn't produce as much milk as before. After all, your demand for milk doesn't diminish because the cow is aging.

Server EOL isn't too far off, although it's one of many factors. The fact that a recent effort was made to improve/update the code on top of mostly regular content updates (most MMOs I've played haven't done it for this long) shows that resources are being invested into the product.

[Deleted User]

Hello everyone,

With this thread's subject being geared more towards performance, we're going to go ahead and close this thread down and redirect it to this thread here.

Thank you for understanding.