Maintenance for the week of October 6:
• PC/Mac: No maintenance – October 6
• ESO Store and Account System for maintenance – October 7, 6:00AM EDT (10:00 UTC) - 4:00PM EDT (20:00 UTC)
Can I get some help changing my Guild's alliance/faction?
You can't change alliance. What you pick at the start is what you're stuck with. But you can purchase any race any alliance from the crown store which will allow you to make a high elf in the ebonheart pact for example.