The mistake you've made is in assuming Zenimax just wants some of the money, when they really want all of the money. Look at how Activision Blizzard tied themselves into several knots to try to please both the Chinese and Western markets, because don't want one or the other, they want them both, they want it all.
If they wanted more money, why the hell was One Tamriel a thing?!
If they wanted more money they WOULD follow in Blizzards footsteps in making people PAY $100+ A YEAR TO EVEN PLAY THE GAME.
If you don't want to pay, don't pay. No one forced you to pay, no one forced anyone here to pay. Everyone here chose to pay for ESO+ which is subscription based, but for ESO, ESO itself is under $10 in sales.
I don't understand the petty ideas of:
Oh yeah here's a good idea, let's just not pay! A massive percentage of people don't pay for ESO plus, again if ZoS wanted more money then they'd want a subscription based game, but surprising it's not.