See, ZOS and I clearly completely disagree about this. Limited availability hurts impulse purchases.Limited availability encouraging impulse buys, I understand, but then why not rotate more of the costumes, mounts, pets, furnishing packs, etc.?
Yep, totally agree.
Having to wait a year or even longer for items to return (some of them haven't even returned at all) is really silly. There's a lot of people who would be willing and able to buy several Crown Store items if you would let themSee, ZOS and I clearly completely disagree about this. Limited availability hurts impulse purchases.Limited availability encouraging impulse buys, I understand, but then why not rotate more of the costumes, mounts, pets, furnishing packs, etc.?
If I'm in the mood for Imperial costumes because I've just made a new Imperial character, I can't buy them.
If I saw a really inspiring build video of a house, and would love to get it for myself because I'm excited, I can't buy it.
If I'm questing through the Bosmer zones and would like to look appropriate with a Wild Hunt mount, I can't buy it.
Does ZOS really think that our purchase willingness will still be relevant by the time they re-release those items a year later? Will I still want them or will I have settled for something more common like an ingame armor outfit? Will my interest in that house still exist or did I spend time to redesign some of my older homes so that the new house is no longer necessary? Will I even still be playing the game by then, or will I have moved on to other games?
And conversely, will I suddenly find a desire to buy a random pet I'm not interested in just because it's 'limited time'? No. Limited time sales don't generate demand where there is none; but they do limit the demand when it would be there. In my opinion of course, but I speak from my own experience. Not a single time did the 'limited time' nature of the item convince me to buy it. But there were several houses I would have impulse-bought if they were available when I wanted them (e.g. the Erstwhile Sanctary when I was playing my vampire assassin, but when the house came back months later I was no longer interested).
They should offer most of their items for longer periods throughout the year, like rotate the whole Crown Store every two weeks or so - instead of leaving some costumes up there for an entire year and offering other costumes only for 4 days. They can still do their 'Limited Time' shtick, but those should be discounts. So full price item should be available through the Crown Store regularly, and they could do a limited time flash sale to perhaps sway people who were on the fence about it.
Anyway, this turned into a rant, sorry. It just baffles me that ZOS make it frustrating for us players as well as harmful for their sales. Unless they actually think that the number of people who buy a 4-day LTO because it was limited time outweigh all the people on the other 361 days of the year who would purchase the item given the chance.
Yeah I agree that other games also have this sales model, but where are their statistics from? That's why I'm really not convined that this strategy works. They never tried to sell the items any other way. How on Earth would they know if that mount would generate more money over 4 days as a limited time offer, than what it would generate over 365 days if they left it on the Store, when they never tried to sell it that way?I totally agree with you and if what I want is available, may well go with something else (that costs fewer or no Crowns as relates to ESO) but I’m assuming the model generally works because it is commonly used. GW2 has nearly all such items on limited availability (with some more limited than others) but they usually change out what is available regularly. I was hoping that ESO would similarly change out what costumes were available each month.Yep, totally agree.
Having to wait a year or even longer for items to return (some of them haven't even returned at all) is really silly. There's a lot of people who would be willing and able to buy several Crown Store items if you would let themSee, ZOS and I clearly completely disagree about this. Limited availability hurts impulse purchases.Limited availability encouraging impulse buys, I understand, but then why not rotate more of the costumes, mounts, pets, furnishing packs, etc.?
If I'm in the mood for Imperial costumes because I've just made a new Imperial character, I can't buy them.
If I saw a really inspiring build video of a house, and would love to get it for myself because I'm excited, I can't buy it.
If I'm questing through the Bosmer zones and would like to look appropriate with a Wild Hunt mount, I can't buy it.
Does ZOS really think that our purchase willingness will still be relevant by the time they re-release those items a year later? Will I still want them or will I have settled for something more common like an ingame armor outfit? Will my interest in that house still exist or did I spend time to redesign some of my older homes so that the new house is no longer necessary? Will I even still be playing the game by then, or will I have moved on to other games?
And conversely, will I suddenly find a desire to buy a random pet I'm not interested in just because it's 'limited time'? No. Limited time sales don't generate demand where there is none; but they do limit the demand when it would be there. In my opinion of course, but I speak from my own experience. Not a single time did the 'limited time' nature of the item convince me to buy it. But there were several houses I would have impulse-bought if they were available when I wanted them (e.g. the Erstwhile Sanctary when I was playing my vampire assassin, but when the house came back months later I was no longer interested).
They should offer most of their items for longer periods throughout the year, like rotate the whole Crown Store every two weeks or so - instead of leaving some costumes up there for an entire year and offering other costumes only for 4 days. They can still do their 'Limited Time' shtick, but those should be discounts. So full price item should be available through the Crown Store regularly, and they could do a limited time flash sale to perhaps sway people who were on the fence about it.
Anyway, this turned into a rant, sorry. It just baffles me that ZOS make it frustrating for us players as well as harmful for their sales. Unless they actually think that the number of people who buy a 4-day LTO because it was limited time outweigh all the people on the other 361 days of the year who would purchase the item given the chance.
Yeah I agree that other games also have this sales model, but where are their statistics from? That's why I'm really not convined that this strategy works. They never tried to sell the items any other way. How on Earth would they know if that mount would generate more money over 4 days as a limited time offer, than what it would generate over 365 days if they left it on the Store, when they never tried to sell it that way?I totally agree with you and if what I want is available, may well go with something else (that costs fewer or no Crowns as relates to ESO) but I’m assuming the model generally works because it is commonly used. GW2 has nearly all such items on limited availability (with some more limited than others) but they usually change out what is available regularly. I was hoping that ESO would similarly change out what costumes were available each month.Yep, totally agree.
Having to wait a year or even longer for items to return (some of them haven't even returned at all) is really silly. There's a lot of people who would be willing and able to buy several Crown Store items if you would let themSee, ZOS and I clearly completely disagree about this. Limited availability hurts impulse purchases.Limited availability encouraging impulse buys, I understand, but then why not rotate more of the costumes, mounts, pets, furnishing packs, etc.?
If I'm in the mood for Imperial costumes because I've just made a new Imperial character, I can't buy them.
If I saw a really inspiring build video of a house, and would love to get it for myself because I'm excited, I can't buy it.
If I'm questing through the Bosmer zones and would like to look appropriate with a Wild Hunt mount, I can't buy it.
Does ZOS really think that our purchase willingness will still be relevant by the time they re-release those items a year later? Will I still want them or will I have settled for something more common like an ingame armor outfit? Will my interest in that house still exist or did I spend time to redesign some of my older homes so that the new house is no longer necessary? Will I even still be playing the game by then, or will I have moved on to other games?
And conversely, will I suddenly find a desire to buy a random pet I'm not interested in just because it's 'limited time'? No. Limited time sales don't generate demand where there is none; but they do limit the demand when it would be there. In my opinion of course, but I speak from my own experience. Not a single time did the 'limited time' nature of the item convince me to buy it. But there were several houses I would have impulse-bought if they were available when I wanted them (e.g. the Erstwhile Sanctary when I was playing my vampire assassin, but when the house came back months later I was no longer interested).
They should offer most of their items for longer periods throughout the year, like rotate the whole Crown Store every two weeks or so - instead of leaving some costumes up there for an entire year and offering other costumes only for 4 days. They can still do their 'Limited Time' shtick, but those should be discounts. So full price item should be available through the Crown Store regularly, and they could do a limited time flash sale to perhaps sway people who were on the fence about it.
Anyway, this turned into a rant, sorry. It just baffles me that ZOS make it frustrating for us players as well as harmful for their sales. Unless they actually think that the number of people who buy a 4-day LTO because it was limited time outweigh all the people on the other 361 days of the year who would purchase the item given the chance.
The same goes for Crown Crates. SWTOR also used to have randomized cosmetic crates that you could buy for a limited time (it still does) but it later also released crates that contained many of these older limited time items so you could still get them, and they also started to sell the crate contents as limited time offers directly through the Cartel Market (their Crown Store). So how the hell do ZOS know that keeping their 10 Crown Crate seasons permanently unavailable apart from a week per year is better than making them available for longer regularly, or better than selling the crate contents direcly even? They never tried, so I find it hard to believe that they know that it's better for them this way.
Because the way I see it, Crown Store items' desirability doesn't come from their scarcity, but from their uniqueness and coolness. For example, do people want the 'Brassy Assassin' personality because it's a limited time scarce sale? No, it's just one of the coolest personalites that a lot of people would buy even if it was up on the store permanently. It's not rare or hard to get either, because almost every dunmer nightblade I see is running around with it, but people still liked it so much that they made countless threads about wanting it back. And is 'boring Nord male costume with boring pants version 3' going to be popular if it's a limited time sale? No because it's not unique and not cool.
If only things came back annually, it wouldn't be so bad. Some items have been three years between sightings.
Yeah I agree that other games also have this sales model, but where are their statistics from? That's why I'm really not convined that this strategy works. They never tried to sell the items any other way. How on Earth would they know if that mount would generate more money over 4 days as a limited time offer, than what it would generate over 365 days if they left it on the Store, when they never tried to sell it that way?I totally agree with you and if what I want is available, may well go with something else (that costs fewer or no Crowns as relates to ESO) but I’m assuming the model generally works because it is commonly used. GW2 has nearly all such items on limited availability (with some more limited than others) but they usually change out what is available regularly. I was hoping that ESO would similarly change out what costumes were available each month.Yep, totally agree.
Having to wait a year or even longer for items to return (some of them haven't even returned at all) is really silly. There's a lot of people who would be willing and able to buy several Crown Store items if you would let themSee, ZOS and I clearly completely disagree about this. Limited availability hurts impulse purchases.Limited availability encouraging impulse buys, I understand, but then why not rotate more of the costumes, mounts, pets, furnishing packs, etc.?
If I'm in the mood for Imperial costumes because I've just made a new Imperial character, I can't buy them.
If I saw a really inspiring build video of a house, and would love to get it for myself because I'm excited, I can't buy it.
If I'm questing through the Bosmer zones and would like to look appropriate with a Wild Hunt mount, I can't buy it.
Does ZOS really think that our purchase willingness will still be relevant by the time they re-release those items a year later? Will I still want them or will I have settled for something more common like an ingame armor outfit? Will my interest in that house still exist or did I spend time to redesign some of my older homes so that the new house is no longer necessary? Will I even still be playing the game by then, or will I have moved on to other games?
And conversely, will I suddenly find a desire to buy a random pet I'm not interested in just because it's 'limited time'? No. Limited time sales don't generate demand where there is none; but they do limit the demand when it would be there. In my opinion of course, but I speak from my own experience. Not a single time did the 'limited time' nature of the item convince me to buy it. But there were several houses I would have impulse-bought if they were available when I wanted them (e.g. the Erstwhile Sanctary when I was playing my vampire assassin, but when the house came back months later I was no longer interested).
They should offer most of their items for longer periods throughout the year, like rotate the whole Crown Store every two weeks or so - instead of leaving some costumes up there for an entire year and offering other costumes only for 4 days. They can still do their 'Limited Time' shtick, but those should be discounts. So full price item should be available through the Crown Store regularly, and they could do a limited time flash sale to perhaps sway people who were on the fence about it.
Anyway, this turned into a rant, sorry. It just baffles me that ZOS make it frustrating for us players as well as harmful for their sales. Unless they actually think that the number of people who buy a 4-day LTO because it was limited time outweigh all the people on the other 361 days of the year who would purchase the item given the chance.
The same goes for Crown Crates. SWTOR also used to have randomized cosmetic crates that you could buy for a limited time (it still does) but it later also released crates that contained many of these older limited time items so you could still get them, and they also started to sell the crate contents as limited time offers directly through the Cartel Market (their Crown Store). So how the hell do ZOS know that keeping their 10 Crown Crate seasons permanently unavailable apart from a week per year is better than making them available for longer regularly, or better than selling the crate contents direcly even? They never tried, so I find it hard to believe that they know that it's better for them this way.
Because the way I see it, Crown Store items' desirability doesn't come from their scarcity, but from their uniqueness and coolness. For example, do people want the 'Brassy Assassin' personality because it's a limited time scarce sale? No, it's just one of the coolest personalites that a lot of people would buy even if it was up on the store permanently. It's not rare or hard to get either, because almost every dunmer nightblade I see is running around with it, but people still liked it so much that they made countless threads about wanting it back. And is 'boring Nord male costume with boring pants version 3' going to be popular if it's a limited time sale? No because it's not unique and not cool.
After just checking out the new pack...I really agree here.Speaking of SWTOR, while it was probably not as good a deal as I remember (my first MMORPG and I was less wise and jaded, lol), I would regularly by stacks of crates when they came out because even if I didn’t get what I wanted, there would be items I could sell on the Trading Post (I did enjoy investing and flipping in both SWTOR and GW2) but with the Crown Crates, what you get is what you get so you may be stuck with something “super rare” that you don’t want but someone else would gladly pay lots of gold or Crowns for. And that’s why I don’t buy them. If I can’t sell what I don’t want, I’m not paying for RNG. But I’m happy to buy what I want directly and with real money so I wish that ZOS would give us more options to do so.
tomofhyrule wrote: »I'd love if we could trade or sell the extra collectibles we don't want for gems as well...
If you do not want to make the items available for Gems also available for Crowns, then could we buy a limited allotment of Gems each month?
Taleof2Cities wrote: »tomofhyrule wrote: »I'd love if we could trade or sell the extra collectibles we don't want for gems as well...If you do not want to make the items available for Gems also available for Crowns, then could we buy a limited allotment of Gems each month?
I hate to be the bearer of bad news, but these two ideas cut into the whole premise of why crown crates exist.
If you start offering players the option of trading unwanted cosmetics for gems, that enables the player to get the items they did want sooner ... meaning they’re less likely to buy additional crates down the road.
Same thing with buying gems. If you take away the random chance of what’s in the crates, nobody would buy crates. Players could just get what they want with gems ... and skip the emotional void of not getting what they wanted in “random chance” crates.
I don’t think ZOS would be very receptive to these ideas ... due to the reasons explained above.
Remember that I don’t always make my talking points using real life money scenarios ... you can always be gifted crates to you for in-game gold.