Shocking title, I know but I'm glad there's more and more evidence piling up on the subject.
Link to the study:
https://psyarxiv.com/a3kp2/
Twitter thread explaining things pretty well:
Strong evidence to suggest that lootbox MTX draws players in with the same mechanisms as other gambling, such as casino games. Loot boxes act as predatory gambling mechanisms that are baked into otherwise, normal games. This needs to change, not just to protect children, but to protect people who may be susceptible to problem gambling behaviors.
In my opinion, as with Casino games, if your game has lootboxes it should not be alongside the other video games and existing gambling restrictions should apply. In the US this means gambling commission oversight, disclosure of odds and restrictions to persons under the age of 21. In the UK this means not only should these titles have an 18+ rating, but they also require socially responsible advertising. In my view placing these games alongside games without gambling mechanisms simply isn't socially responsible and it's going to be a train wreck when we're dealing with a whole generation of children and teenagers that were exposed to mechanisms that were literally designed by former slot machine designers and casino executives because the law didn't catch up monetization practices in video games.
Gambling is accepting, recording, or registering bets, or carrying on a policy game or any other lottery, or playing any game of chance, for money or other thing of value. Title 18, U.S.C., Sec. 1955, makes it a federal crime or offense for anyone to conduct an 'illegal gambling business.'
Combine this with the fact that several studies have linked a predisposition to gambling addiction to hereditary genetics and yeah.... It'd be nice if ZOS would stop exploiting people's genetic flaws for (massive and unprecedented) financial gain. Not cool.
https://www.nhs.uk/news/genetics-and-stem-cells/gambling-addiction-linked-to-genes/
Difficulty scaling is desperately needed. 11 years. 8 paid expansions. 29 dungeon and zone DLCs. 45 game changing updates including A Realm Reborn-tier overhaul of the game including a permanent CP160 gear cap and ridiculous power creep thereafter. Just because Cadwell Silver&Gold failed doesn't mean the game should be brain dead easy forever.
"ESO doesn't need a harder overland" on YouTube for a video of a naked level 3 character w/ no CP allocated AFKing in front of a bear for a minute and a half before dying if you don't believe me change is needed.