How do we come up with game solutions that also benefit ZoS?

Vhozek

There are a lot of issues in this game that haven't been solved in years, most of them which are bugs. We're always coming up with ways in which these issues could be resolved and we're always addressing bugs we find and keep encountering. ZoS, for the most part, doesn't seem to be willing to fix these things and it's not a secret to anyone even outside this game by now. I'm not entirely sure how the actual developers feel about that one person that tells them "oh it's not worth it" or "but how much money will it make us?" or even about their job itself because they're not actually managing a game but an income software while some dude shows up to Bethesda conferences to tell us 10 million people are playing this game.
Perhaps the fault is on us, the community. Maybe we have been asking the wrong questions this whole time. Maybe instead of asking "where's ZoS?" we should be asking "how's ZoS?"
So with this being said, how do we come up with incentives for ZoS to fix these issues while also benefiting them?