A: "Boss, you know the server will be overloaded and break down - just as in every other event in the last months and years!"
B: "Stop it. I already told you: We get money from subscriptions and crowns. We do not get money from buying more servers or more programers."
A: "But... but .. the community is killing me!?? What shall I do?"
B: "The usual stuff. Tell them something about 'some players have issues' or maybe announce some fix. Lets shut down for a few hours and save even more money. Just find a way so they keep paying for their subscription and crowns."
...