There's no revenue because ZOS practically abandoned AvA. They have not fixed major issues, invested in new content or adapted their business model to monetize it in any way for years. There was IC, but we know that was almost complete by the time the game launched.I believe Brian and the PvP team know that cyrodiil is in terrible shape, and they they sincerely want it to be better. But because there's no revenue in it, daddy zenimax won't give more than the barest budget and staffing to work on it. Especially on console, where I suspect the player base is seen by marketing teams as fickle and less discriminating about in-app purchases.