Some friends and myself have been playing ESO for a couple of years, and just discovered the greatness that is pvp.
We are starting new characters in AD (we have a friend who refuses to level a new character, so we are leveling to play with him)
We are frankly looking for a pvp guild in AD, we are a small group of friends (3 people who are on all the time, and 3-4 who play very casually (and may not be interested in pvp))
We have several 'master crafters' available to help make sets etc and we enjoy dungeons etc.