I should love the outfit system. As a motif collector, I’ve put a lot of work and gold into knowing every single motif. Having access to all of those on a regular basis should be exciting. I’d only fiddled with it from time to time since it rolled, but tonight I decided to go ahead and create an outfit on my main...and I just really hate this system.
- The UI might be the worst designed interface in any MMORPG I’ve ever used. It’s a painful, slow, annoying process. The learning curve is horrible...and I sometimes work on video games. I’ve designed menu systems and UIs for games, websites and apps. So if I’m confused and annoyed by the UI, I can’t imagine that it’s very friendly for players who aren’t as experienced in that stuff. It was such a chore to build one outfit that I never want to see another station. I might burn all of the ones in my houses, lol.
- I cannot believe how expensive they made it. It’s just...I don’t have words for some of the inept decisions this team makes. It cost me $20k gold for my look, then $3k to dye. I don’t care about the expense...I have tens of millions stashed away. But ESO is always trying to bring new players into the game. If a newer player goes out and farms the motifs and has a look they’re building, they should be able to play around with the outfit system and change their look and / or dye frequently. That’s really hard to do at these prices.
What I think is a particularly large misstep on this is that consumer psychology is such that a player won’t entirely distinguish between real world money they’re paying for the game and in-game fake money they’re paying for features. That is...if you make players upset because you’re overcharging them in-game gold, this will work to establish a negative opinion that has an effect when you ask them to buy real world goods. “Why would I buy this crown store item...you’ve ripped me off in the past.” Outfits could have been a way to make players really happy by giving them versatility and making it really, really accessible. But instead of using the system as a way to generate goodwill, Zos has made outfits an expensive, bureaucratic mess.
This is why game developers shouldn’t really be in charge of decisions at game development companies. This is the sort of business blunder that a company like Apple wouldn’t make. That is because if Apple rolled a software feature that was akin to the outfit system, they’d have someone on staff with a masters in marketing and a PhD in psychology who would help guide them to better business practices. (They really do...the height of the iPads on display in the stores have been set based on hard data and science, including psychological profiles of potential customers).