I've played ESO for 3 years and the part I prefer most is freedom inside world of Tamriel. Unlike other traditional MMORPG, almost everything inside ESO is optional. In traditional MMORPG you have to pay subscribtion because you force to do it , in traditional MMORPG you do quest because you have to do it to leveling up , in trditional MMORPG you must do raid, dungeon and pvp to gear up your character. Though with ESO, everything is an option, you do that because you really want to that. It's great and it make ESO is different compare with other part of MMORPG. However, it make trial and raid become less atrractive, because people don want to waste time to do something hard when they have an easier option. So I suggest ZOS should invest more in story of raid and trial, make it more atractive like you did with quest line, put more CUTSENCE and CINEMATIC inside and let people save them inside thier collection. I know it need more money to do cutsence and cinematic, but you guy sell them right? make a better production and more people will buy it.