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Madlark's Guide to Trading (PC)

This was mainly written as a trading guide for members of my guild The Forbidden Cleavage (PC EU – and yes, I know), but there is nothing guild-specific here, so feel free to read through – perhaps you’ll find some useful info.

I tried to keep this guide as short as possible (and it’s still miles long...), and it’s possible that some parts may come through a bit rough around the edges because of that, especially since I wanted to keep it in Q&A format – please be assured that it was never my intention to be rude.

Huge thanks to Blobsky who explained the “sort by time remaining” trick in his YouTube guide!

Q: So, I joined a Trade Guild. What do I sell to make tons of gold?
A: First, you need to learn a few things about how it all works.

Q: Isn’t it just a server-wide Auction House like in (insert MMO name here)?
A: No. When a Guild has 50+ members, it gets its own Guild Store where members can put things up for sale, but without a hired Guild Trader NPC no one outside the Guild can buy these things. A hired Trader has a kiosk in one of many in-game locations and anyone who visits it can buy from the Guild Store.

* By the way, members can visit the Stores of their Guilds from any Banker.

Q: The Guild I’m in demands minimum weekly sales or donations! They suck!
A: A Guild Trader NPC costs from 10 thousand gold per week at very bad spots to more than 5 million per week at top ones. The non-adjustable tax the Guilds get from sales (3,5% from every sale over 24g) never covers the price of a good Trader. This is why members are asked to donate or to meet a minimum sales quota – if they can’t, they get kicked from the guild to make room for members who can.

* To donate, go to a Banker > Guild Bank > make sure you have the correct Guild selected > Deposit Funds.

Q: Wait, you mentioned bad and top Trader spots – aren’t they all the same?
A: A Trader in an Outlaw’s Refuge in a low-level location will mostly be visited by low-level players who cannot afford much. A Trader in a busy endgame location… you get the idea.

Q: Alright, I got it already! So what do I sell?
A: First, you need a few add-ons. ESO doesn’t have a built-in price tracker, so without them you won’t know the real worth of items.

Q: But I don’t want to use add-ons!
A: Then you probably won’t be making any considerable profit and will be kicked from most serious Trade Guilds.

Q: Duh, okay. But I’m new, how do I install that stuff?
A: Go to and download Minion – it’s a free, safe and simple add-on manager for ESO.

Q: Alright. Which ones do I need?
A: For best results, install the three below, but just MM + AGS is enough, too.

1. Master Merchant (MM). Works best if you are in several Trade Guilds: scans all sales in your Guilds and displays the average price in the pop-up menu you see when you hover your cursor over an item.

You can also right-click an item and select “Stats to chat” to post your MM’s average price to chat if someone asks for a price check (PC). This is extremely useful: just ask for a PC in chat to compare prices with others or to get a price for an item which is not in your MM’s database.

* May cause stutter while updating database – better to disable MM when you’re in PvP areas etc.
* Careful with outliers: If the average for, say, Guts, is 1 gold based on 100 sales and then someone buys one piece of Guts for 99k gold, the average will skyrocket, but your item will never sell if you set it up for that average. Check the sales graph in the pop-up menu – if most dots are low and only one is way up high, ignore the average.
* Likewise, it’s safer to disregard averages based on just one sale.

2. Tamriel Trade Centre (TTC). While MM collects prices the items have sold for in your Guilds, TTC collects prices the items are listed for in Guild Stores you visit, and suggests an average. Useful if you’re trying to sell a rare set piece and MM has no data because it’s not for sale in any of the Guilds you are in.

Also uploads prices to, where you can search for a specific item without having to teleport around.

* You need to start the TTC client together with ESO and register on the TTC website in order for the add-on to function properly.
* If you see something being sold cheap on TTC website, chances are that by the time you get to that store in-game, the item will be gone.

3. AwesomeGuildStore (AGS). Not a price tracker, but it will make your life easier: adds lots of filters and features to the Guild Store screen and allows searching for items by price, trait, level etc. If you have MM, it can even show potential profit for reselling an item.

Q: Is this where you finally tell me what to sell?
A: Yes.

1. If under CP160:

Crafting materials
* If you’re a crafter, invest in crafting passives that improve the chance of getting purple and gold tempers from refining raw materials and deconstruction and sell those tempers, as well as the refined mats, unless you need them. You won’t need gold gear until CP160 anyway. If you’re not a crafter, just sell stacks of raw materials.
* Farm Alchemy flowers. Check MM to see which ones are the most expensive (Columbine, Lady’s Smock and Corn Flower are usually the best bet).
* Farm Craglorn for (Potent) Nirncrux – it can drop from any resource node there every now and then. Doesn't sell for as much as it used to, but a nice bonus if you're farming anyway.
* Farm Jewelcrafting mats and sell them. Copper, Silver and Electrum fetch a nice price. If you have the extraction passives, refine the dust and sell the purple/gold grains you get.

Purple Motif pages – rare styles and those from recent DLC can sell for hundreds of thousands.
Blue/purple Furnishing motifs – ones from recent DLC sell well.
Intricate gear you loot, unless you’re a crafter. Crafters buy it to level their skill – it doesn’t sell for much (150-250g), but it’s abundant if you’re questing, and level doesn’t matter.
Perfect Roe – if you’re into fishing, every 100-200 white fish you fillet yield one Perfect roe.
Do not bother with selling gear set pieces until you’re CP160 – twinks wear crafted gear and newbies won’t be able to pay much anyway.

2. If CP160 or higher:

All of the above, plus:

Popular gear set pieces you loot from chests, Dolmens, World Bosses, etc. MM price and amount of sales are good indicators of popularity. Consider improving items to up the price.
If you’re a crafter, craft max-level purple and gold Glyphs (max magicka and max stamina for armour are the most popular) and sell them in bulk. People who don’t craft buy them to enchant their gear and crafters buy them to level Enchanting.
Try crafting popular endgame potions – they sell well in some large Trade Guilds, but it’s usually a hit and miss.
Craft and sell jewellery with new Traits – or even simple rings/necklaces for people to deconstruct and level their craft skill.
Buy all of the above cheap in other guilds and resell in your guilds – price-tracker add-ons are a must for this. I recommend not buying cheap at Guilds you’re in, since it will mess up your average MM price. Set your MM to show profit instead of percentage, go to a Trader in a poor spot, sort the items by time remaining (newest items first – bargains get sold quickly and you don’t want to miss them) and scroll through the first few pages. Don’t forget to set the Deal Range in AGS to exclude expensive (red) lots. It’s not uncommon to get insane profits from this.

3. If you’re into PvP:

Buy Akaviri motif pieces for AP and sell for gold.
Farm Imperial City for Tel Var stones, buy Hakeijo runes from Tel Var General Merchant in the sewers, sell for gold.
Sell Vault Key Fragments from imperial City – probably less profitable since Transmutation Stations.

A: I’ll just leave these tips and tricks here...

* Split expensive stacks: 10 stacks of 2 Resin for 3k per stack will sell faster than 1 stack of 10 Resin for 30k.
* Relist items that haven’t sold in a week or so – chances are, they never will (remember, a lot of people only browse the newest lots). Adjust the price when relisting.
* Don’t sell trash like 2x Alkahest for 1 gold each at the Guild Store. NPC vendors often pay more for trash than people at stores (3g for Alkahest, btw).
* Sell for 24g+. By selling one piece of trash for a single coin instead of occupying that trade slot with something useful (or at least a full stack of said trash), you’re harming your Guild and your own future profits, as the Guild gets zero Tax from sales below 24g, and no taxes = no Guild Trader.
* When a Guild loses a Trader (it happens), members can still buy and sell things to/from each other – instead of walking up to someone else’s Trader and paying money to that guild, go to a Bank and check our own Guild Store first – the Guild needs your help to get the Trader back.
* Google trading guides. While I tried to make this as comprehensive as possible, there are other great guides out there – including YouTube videos instead of walls of text.

23.05.18: UPDated for Summerset.
Edited by Madlark on September 1, 2018 5:23PM
GM - [Trade, PC EU] The Forbidden Cleavage - pm to join
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