WINDOWS 10: So I recently installed a 1070 and realized that my FPS was still garbage in ESO and other games. While digging through my power profiles in windows I found something interesting. My CPU is clocked at 4.2ghz. But under my advanced power options in windows, "Maximum Processor Frequency" was set to 0! I changed it to 4200 and now I get 60-100 fps in ESO almost consistently with view distances set to 35. FPS will drop in raids of course. But here is how I did it in case you want to check yours.
To get a massive improvement, you might want to do what I just did. Not sure why it was bugged on my windows.
do the following:
WINDOWS 10
type "power" in cortana and select "choose a power plan"
Select High Performance
select change plan
select change advanced power settings
scroll down and expand processor management
expand max processor frequency
set it to your CPU Speed (mine was set to 0) lol....so I changed it to 4200.