I've been thinking for a while how I, personally, would try and make the rat race for gear a little more interesting. A thought I keep coming back to is a little reminiscent of tier sets from another popular mmo. I think it would be fun to have sets of gear that are specifically designed to be utilized by certain classes.
Challenging, but not impossible to get, these sets would have a 5 piece bonus that would be a signature part of the class for that patch/chapter. I'm thinking something that would alter one of the classes abilities. So for example, a sorcerer set could alter or improve one of their signature skills such as mages fury. The next chapter a new set could be introduced focused on a conjuration pet, and so forth. Each class would have it's own set in this way.
Ideally these sets would also look very attractive and be themed specifically for these classes, have a unique animation or particle effect, or something similar.
So that's the basic thought I've had. I enjoy the freedom of being able to equip any set of gear, and the fun class builds you can come up with as it stands, but often times, especially with Morrowind releasing soon, I find it hard to get excited about much of the new gear that is introduced. Something like this would make me excited for a new chapter of the game with the knowledge that at least one of the sets may radically change how my class plays for a patch or two.
I'd like to hear others thoughts on this, and if you'd enjoy something similar, or have your own idea on what could be added to making getting new gear more fun in ESO.