Each Chapter will be available at retail complete with new box art and packaging. It will contain the Chapter and will include the original game. All standard DLC will still be purchased from the Crown Store or be available to ESO Plus members as part of the subscription, but new Chapter content is available only via retail (including digital retail) game or upgrade purchase if you already own ESO.
A new content Cadence
Because we will be regularly introducing Chapters to ESO, we are going to make a small revision to our content delivery cadence, starting this year. We will continue to ship quarterly updates to the game – each with a base patch that has all the balance, quality of life, and bug fixes that you have come to expect. Additionally, we'll have a DLC in the first quarter of each year, a Chapter in the second quarter, a dungeon-based DLC in the third quarter, and a DLC in the 4th quarter.