Maintenance for the week of October 5:
• [COMPLETE] ESO Store and Account System for maintenance – October 8, 8:00AM EDT (12:00 UTC) – 12:00PM EDT (16:00 UTC)
I used the normal download for a while and bought it on Steam so I could store and launch from there. I prefer the Steam option as I always forget user names and passwords and the Steam version auto logs in.