(This is my second time typing this out completely because i was distracted by 3 kids and nuked it all... sigh. Hope you guys look at this
@ZOS_GinaBruno... i actually found a post of mine from Q3 of 2015 that talked about the strategy updating legacy sets just like you guys did in 1T, so at least we are/were on the same page as a precedent!)
So let's consider what we have now... group dungeons, pvp, large group trials, small group trial and solo trial. Each has a leaderboard for weekly rewards and to provide a forum to compete with other players. So what's next? I propose two possibilities for content and itemization.
1) "King of the Mountain" pvp arena. We were given dueling with One Tamriel... but there is no reward other than beating someone, and frankly... dueling has become obnoxious in high traffic towns that already experience lag from huge player volume. So i think it is time for our long-sought-after arena! Several possible setups: solo, small group, large group, on demand solo/group. The competitive solo and group setups would have their individual leaderboards measured in number of battles won in a row; you queue up, enter a randomly selected arena (various landscapes can be loaded!) and fight. Winner stays on to defend the title against the next opponent. For on demand arenas, there is no leaderboard... but you could set up manual competitions where you can go 1v1, 4v4 or even larger group fights! I foresee guild tournaments and just good-natured fun in those possibilities! Also for the on demand arena fights you can select your landscape! Enter a portal and away you go!
2) "Aedric artifacts" Thus far in ESO we have seen little influence of the gods... Meridia shows up to help us defeat molag bal, but we want more! So... Leveraging the storyline of the Serpent, Mage, Thief and Warrior, I propose a next phase! The scholars have determined you could be worthy of the gods based on your successful stabilization of the celestials; upon reaching CP 500 (!) you talk to one of the NPCs and they offer you a new challenge... bring them 'shards of celestial power' - return to the trials and retrieve an item. We have the 4 large group trials, small group trial (DSA) and solo trial (MSA). Each normal trial final boss has a small chance to drop one of these items; each veteran mode trial final boss has 100% chance to drop one; weekly leaderboard rewards have a chance to also yield a shard for each reward earned (which means pvp players can also complete these arrifact building quests)... and you could rationalize the next level of that being the shards exist as sellable items on guild stores - now we have a very difficult to farm item of high value to add another aspect of economy... and you wont find real money traders farming vMoL to sell them! Each trial drops a unique shard for a total of 6; these shards should be temporarily tradeable to group members similar to the gear drops you get currently. Take these 6 unique shards back to the NPC to start down the next phase of the quest line...
Phase 2 has you fetching 50 of one of the types of shards in order to rebuild a celestial artifact. Since each trial has a different shard; there are 6 groupings slots of items to build. For instance SO has One Handed weapons, legs and feet; HRC has 2h, helm and shield; AA has staves, belt and hands; MoL has bow, chest and shoulders; DSA has necklace and MSA has rings. Collecting 50 shards of one type allows you to purchase a customized piece of gear of one of those related slots. Each item chosen has TWO traits you can apply (jewelry are by default tristat); each also has a 1 piece bonus (the usual weapon dmaage, regen or max attribute); there is a heavy, light and medium set that can be built with jewelry and weapons of any type of your choosing based on the shards turned in. The sets have the usual 2-3-4-5 piece bonuses. The 5 piece is by default "increases the effectiveness of all skills by 10%"... You could repeat Phase 2 for new items as many times as you wish to build custom sets for each of your builds!
Seems a bit OP... a lot of people would freak out they will never be able to get them and that people with them will be too powerful and unbalanced. And yeah, no crap! That is the POINT. Grinding that out takes a long time to complete even one piece, much more for a whole 5 piece set. People already are doing trials, MSA, etc... but it all seems pretty pointless if you eventually collect all the gear drops from them - and that isnt sustainable for endgame long term. People will exhaust the content and stop playing... but this artifact idea provides those truly elite players with a long term goal that, when complete, will truly set them apart. That is the prestige of an MMO that ESO is lacking... i look back to a previous mmo i played for 9 years that had similar items that took 2 years to complete at best (and we are talking ONE WEAPON)... you see someone in town wearing one or in your guild running one... and you think, "wow. Badass." Exactly right.
So what do you think about these two ideas? Something new for pvp, smaller scale and with a variety of arena landscape zones for variety and potentially less lag, new leaderboards and casual content offerings... and a new artifact quest line to give players long term goals and economic potential.
Feel free to offer tweaks to the ideas, criticize, debunk or altogether lolz if you want... I have been thinking this for a year now and I think ESO is ready for this next level after the quality of delivery we have seen with 1T and the influx of new and return of old players. Thanks for reading!