Manually disable them
Locate the UserSettings.txt in the document folder, path should be something like C:\Users[name]\Documents\Elder Scrolls Online\live
Find the line SET SkipPregameVideos "0" and change the "0" to "1". Then save the file and close it.
Clicking play on the launcher will now take you instantly to log in screen.
Did as you instructed, it did not work as in getting rid of them completely and straight to login, but it now does allow me to use escape to skip them again.
Thanks. @Nestor