I would be willing to pay extra money for an alternative quest line and ending of the main quest of all the current DLCs or even the old zones - like to be able to fight against Dark Brotherhood with Order of the Hour, or even to join the priests of Akatosh, or goblins.
They did this in Secret World - they added new quests in old zones and you could buy it separately, so in ESO it could be done for fans of the old TES series.
PAWS (Positively Against Wrip-off Stuff) - Say No to Crown Crates!