You can bypass the launcher by using the eso.exe file in your C:\Program Files (x86)\Zenimax Online\The Elder Scrolls Online EU\game\client folder.
You *will* need to run the launcher to patch (when patches are issued), otherwise you can safely bypass it for EU, NA or PTS.
Have you tried to change it to NA? (do you have NA installed?)
Ravalox Darkshire Developer of Wykkyd ESO AddOnsandRavalox' AddOns Co-Founder Brotherhood of Redemption ESO Branch Brotherhood of Redemption (A DC faction guild) http://eso.borguild.com *Always accepting worldwide applications for the PC NA server*