Standard Disclaimer: The staff at ZOS who works on this kind of thing are NOT the same people working on PvP, class balance, lag, or new content. Snarkily coming in to this thread just to talk about how you think the money paid to the people who DO work on cosmetic fluff would be better spent elsewhere just kind of makes you look either extremely ignorant or...like a word sure to be censored if I used it here.
Now that's out of the way...
Let's look at the makeup options in character generation. And let me ask you: Why on earth are these in the same selection area as scars and warpaint? Okay, I can see the warpaint. But scars should really be a separate layer that you can have WITH makeup or warpaint if you want. Lumping them all together really unnecessarily limits your options.
So, here's what we have:

Now I'm a Goth Girl from way back. But black lipstick? Really? This is a typical choice in Tamriel? I don't at all mind it being an option but when it's one of like, six or seven total options? I LOVE the eyeliner here but could we PLEASE have it with a lip color that doesn't make me hear Bela Lugoisi Is Dead in my head? In fact, this is the main problem with most of the makeup options. You either do eye makeup with no corresponding lip makeup or lip makeup with no corresponding eye makeup. And the incredibly few selections you've given us that include both are just BAD. And since you've apparently elected not to give characters eyelashes, eye makeup is really important to help define the eye and make them look less weird. It was a really poor design decision to implement makeup this way to begin with. There should have been a range of eye makeup choices and SEPARATE lip color choices we, the players, could have chosen to put together in any combination we want. But since it's unlikely you'll be redoing character generation to include this option it's crucial that you give us a MUCH LARGER selection of overall makeup choices. And they need to be GOOD, not just the slap dash stuff you threw in to begin with.

Now....who's bad 1970's flashback inspired this? Seriously, glossy pink lips and blue eyeshadow? Never do anything like this again. Please.

This one, the lipcolor is great but the eye makeup is really over the top. For future selections, dial it back a notch and give us some shades in more neutral tones (Browns, golds, grays, some lighter more fleshy pinks, for example). This eye makeup is just really too jarring.

Now this, in game, is a really great lip color. But it just seems weird with the "naked" eye it comes with. It needs to be balanced out with some great eye makeup.
Like maybe....THIS:

My favorite eye makeup so far. But alas, it only comes with the default lip color. And why does the default lip color have to look like shiny lip gloss? But the eye makeup does a great job of defining the eye while not being TOO obnoxious. More choices like this, in various colors, in conjunction with some nicer lip colors, would be DEEPLY appreciated!

Now this is a decent eye makeup also. Too bad it only comes with the default lip color. It defines the eye without looking TOO makeup-y. More subtle, "no makeup" makeup looks are needed. Some that include some blushers that help contour and define the face would be amazing as well. And please, do some that are just eyeliners without corresponding eyeshadow as in the first pic... with lips that aren't black. Some SLIGHTLY smudged eyeliner would be great to help out with that NO EYELASH problem. Some fun vaguely "Egyptian" eyeliners would be wonderful as well.
I bring the above to your attention since you say you're working on this sort of stuff. However you choose to implement it, PLEASE realize that you need to give us a LOT of choices. MORE than a dozen. As wonderful as your base character generation is, as you can see from the above, makeup can make the same character look RADICALLY different. And this is even more true once they are in game. It's a crucial part of character customization and goes a really long way towards letting players create characters they feel are truly unique. We need a lot more choices than about half a dozen to accomplish that. Thank you.
Also, more eyebrows that aren't completely ridiculous please.