People on this forum love to bash Call of Duty and the CoD crowd. The irony is that is exactly what ESO PVP is: Call of Duty: TES Edition.
1. People run around killing each other and, if they die, instantly respawn, run back, fight, die, respawn again, and repeat.
2. There is very little incentive to survive because you aren't risking anything-- you just respawn.
3. Campers are rewarded with kills, even if their skill level is low.
4. It is mindless repetition that can be incredibly fun, but also gets old.
5. You can dump hours upon hours into the game and not pregress your character or amass any worthwhile loot or gold.
People view ESO PVP as somehow superior to CoD, but overall they are eerily similar.
Thankfully I think IC is an attempt to remedy this to some extent. It sounds like IC will provide a much more dynamic environment (PVE successfuly integrated into the PVP experience) and provide some actual reward/incentive for staying alive and/or killing other players (TV stones). So thanks, ZOS, for IC. It sounds like it won't be the mindless monotomy that is Cyrodil Major.