Regional pricing policy

Mishanya

Hello, ZOS. Current prices in rubles are too high.

Shortly after January Ruble rate got high and ESO is slightly overpriced for a long time now. Current price for Standart edition in Russia is ~83,7 USD after convertion at today's rate. ESO+ cost ~20 USD per month, pack of 750 crowns cost ~10,8 USD and pack of 5500 crowns cost ~52 USD, etc.

Don't you think that is time to review regional prices now?

Also, interesting to know other regional prices with prices other than USD.

Exstazik

Mishanya wrote: »

Hello, ZOS. Current prices in rubles are too high.

Shortly after January Ruble rate got high and ESO is slightly overpriced for a long time now. Current price for Standart edition in Russia is ~83,7 USD after convertion at today's rate. ESO+ cost ~20 USD per month, pack of 750 crowns cost ~10,8 USD and pack of 5500 crowns cost ~52 USD, etc.

Don't you think that is time to review regional prices now?

Also, interesting to know other regional prices with prices other than USD.

That's why i cancel my subcribe.I ask suupport about some Hints to reduce $$$ for DLC/crowns/etc.You can buy steam version,apply old account to steam and buy code from Retailer ~x1,5-x2 times cheaper.Support said that this is allowded option.

Nyghthowler

ZoS doesn't control international exchange rates. Why should they reduce the price for your economy and take a loss because your country can't stop soaring inflation?

Not being mean.

JamilaRaj

Mishanya wrote: »

Hello, ZOS. Current prices in rubles are too high.

Shortly after January Ruble rate got high and ESO is slightly overpriced for a long time now. Current price for Standart edition in Russia is ~83,7 USD after convertion at today's rate. ESO+ cost ~20 USD per month, pack of 750 crowns cost ~10,8 USD and pack of 5500 crowns cost ~52 USD, etc.

Don't you think that is time to review regional prices now?

Also, interesting to know other regional prices with prices other than USD.

But that is the point, things are supposed to be more expensive. Regional discount would undermine the sanctions.

idk

Zos has its price and, for the most part, exchange rates determine the rest. Working for a global company myself I don't see prices changed due to the exchange rates. The only reason I see price forex is for normalizing prices for analysis purposes.

At that, I doubt they want to take a chance it would run afoul of the sanctions. Probably not worth the risk and certainly not worth the cost of hiring an "expert" to advise on this issue.

Mishanya

Exstazik wrote: »

Mishanya wrote: »

Hello, ZOS. Current prices in rubles are too high.

Shortly after January Ruble rate got high and ESO is slightly overpriced for a long time now. Current price for Standart edition in Russia is ~83,7 USD after convertion at today's rate. ESO+ cost ~20 USD per month, pack of 750 crowns cost ~10,8 USD and pack of 5500 crowns cost ~52 USD, etc.

Don't you think that is time to review regional prices now?

Also, interesting to know other regional prices with prices other than USD.

That's why i cancel my subcribe.I ask suupport about some Hints to reduce $$$ for DLC/crowns/etc.You can buy steam version,apply old account to steam and buy code from Retailer ~x1,5-x2 times cheaper.Support said that this is allowded option.

Yeah, I know that Steam users can use codes, that they can buy from retailers. And its much cheaper, but i'm wondering why so much restrictions here, because Steam users can apply only Steam crown codes and only one per 14 days, and users, who bought game on official store or in box, can buy Crowns only in official store.

Sure good old timecards and Crown cards will be good here.

wrlifeboil

Pricing in foreign currencies also takes into account the volatility of exchange rates. So if a foreign currency has a recent history of extreme fluctuations in their exchange rate, companies will build in a fudge factor in case the rates change during the time they set the price and the time the consumer buys the product. Or sometimes companies don't want to deal with fluctuating rates and hedge into the future to lock in a guaranteed rate which they use to price their product in the foreign currency.

Short answer is that volatility only is good for the speculators, rarely ever good for consumers.

LameoveR

Nyghthowler wrote: »

ZoS doesn't control international exchange rates. Why should they reduce the price for your economy and take a loss because your country can't stop soaring inflation?

Not being mean.

You don't read first post completely, aren't you?
It's fixed prices, not depending on current exchange taxe or country's inflation, etc.
If i could pay in USD with current exchange taxe in Russia, it would be good.
But current pricing policy do not allow me to pay in USD, only in RUB.

BTW, i think i can change my country to USA and pay in USD with my current currency's exchange taxe, hm?

wrlifeboil

LameoveR wrote: »

Nyghthowler wrote: »

ZoS doesn't control international exchange rates. Why should they reduce the price for your economy and take a loss because your country can't stop soaring inflation?

Not being mean.

You don't read first post completely, aren't you?
It's fixed prices, not depending on current exchange taxe or country's inflation, etc.
If i could pay in USD with current exchange taxe in Russia, it would be good.
But current pricing policy do not allow me to pay in USD, only in RUB.

BTW, i think i can change my country to USA and pay in USD with my current currency's exchange taxe, hm?

Probably most U.S. companies would like foreign consumers to pay in U.S. dollars. That would eliminate the exchange rate risk.

Try doing that. There are no tariff/tax authorities or local distributors of ESO that would get irritated if you did that, right?

LameoveR

wrlifeboil wrote: »

Probably most U.S. companies would like foreign consumers to pay in U.S. dollars. That would eliminate the exchange rate risk.

Try doing that. There are no tariff/tax authorities or local distributors of ESO that would get irritated if you did that, right?

RUB will be exchanged to USD by my bank's taxe rate.

Mishanya

wrlifeboil wrote: »

LameoveR wrote: »

Nyghthowler wrote: »

ZoS doesn't control international exchange rates. Why should they reduce the price for your economy and take a loss because your country can't stop soaring inflation?

Not being mean.

You don't read first post completely, aren't you?
It's fixed prices, not depending on current exchange taxe or country's inflation, etc.
If i could pay in USD with current exchange taxe in Russia, it would be good.
But current pricing policy do not allow me to pay in USD, only in RUB.

BTW, i think i can change my country to USA and pay in USD with my current currency's exchange taxe, hm?

Probably most U.S. companies would like foreign consumers to pay in U.S. dollars. That would eliminate the exchange rate risk.

Try doing that. There are no tariff/tax authorities or local distributors of ESO that would get irritated if you did that, right?

We can't, our prices fixed in Rubles. I didn't found where I can change my region, so I guess, I can do it only with support help. And I don't know if it allowed.