This isn't a new topic, others have brought up similar ideas, but I didn't want to dredge up an old post.
I'm an officer in a guild that does weekly contests and we would like a way to add merchandise from the ESO store into the prizes we give away, a la the twitch stream. We also realize that some people might not be comfortable giving their addresses to people that they don't know. We would like some way to purchase merchandise on the store and have it sent to an
@handle. this seems plausible since a billing address should already be attached somewhere in a database to the handle. We'd also like to be able to give away subscriptions and crown points in a similar way.
If you're one of those who've brought this up in the past or someone who likes the idea drop please consider a reply of support. With enough interest we might see something like this happen, and it shouldn't slow down progress on any of the other features we are eagerly anticipating.